Study Guide

Objective

Student can:
- Understand the context of service business and productizations

- Define productizations´ needs in different cases

- Describe the life cycle of products

- Develop services to cover different needs in products´ life cycle

- Analyze costs and profits of services

- Define deliverables of services

- Describe performance and productivity differences between different service options

- Make reasoned selections between different offerings

- Make reasoned offers for clients in order to improve their performance and productivity

Content

- Service business processes and industrial context

- Productizations processes and theories

- Products´ life cycles

- Cost and profit analyzes of service business

- Trade-offs and decision making between services

- Selling and sourcing industrial services

Teaching methods

Exploratory Learning/Inquiry Based Learning (IBL), Active Learning. Team-based Learning:
IBL: problem solving – students identify information needs, formulate research questions, search appropriate information, share and discuss information in group meetings, use information and insights to develop/describe an outcome – in this course a solution (product+Services) for a defined customer group.

 
Team-based learning: together – students define information needs, find answers to questions, solve tasks and formulate an outcome. Each student should participate actively in and come well prepared to all the group activities. Sharing is the key. Co-creation should happen in dialoque.
 

information retriaval/new knowledge creation (journals, books, podcasts, webinars, interviews, surveys, observations...)
information processing – mind-mapping
ideation – brainstorming…….
Business Model
Value Proposition, positioning
Blue Ocean Strategy Tools and Framwerk
Other business development tools
Service Design approach
portfolio
Key Learning Notes
dialogue

Exam schedules

No exam, therefore there is no possibility to redo the returned or not returned tasks.

The assessment of this course is not based on a final exam but on separate learning assignments, all assignments (0-5 and pass/fail) must be submitted by the deadline set by the teacher and an accepted study attainment cannot be improved.
Fail/pass assessment is used in some assignments (self assessment and peer-review). 

International connections

Innovation pedagogy

Innovation pedagogy i.e., Innopeda refers to a learning approach which aims at the development of the innovation abilities of individuals and groups.

The aim of Innopeda is to produce information, skills and attitudes which not only provide a sound basis for success in working life and for developing working life, but also for a good life and building a sustainable future.

Innopeda is a strategic approach which we implement in teaching and learning and in the structures and processes which support them.

Completion alternatives

Does not exist.

Student workload

Learning tasks:
Individual task Key Learning Notes - the student shows his/her learning. Contains realizations, ideas, discussions, tasks set by the team, searched information, analysis.... Every time learning happens, a note should be written.
22 hours contact
70 hours Learning-by-doing
42 hours theories, books, articles, videos

Content scheduling

The course starts 16th of January and ends 3rd of April

Further information

With email to the teacher monica.tamminen@turkuamk.fi

Please, use the course name in the titel

Evaluation scale

H-5

Assessment methods and criteria

Learning by doing that the portfolio/Key Learning Notes and Group work demonstrates, workshops.

Assessment primarily on individual portfolio, Key Learning Notes. Group work .

Fail/pass assessment is used in some assignments (self assessment and peer-review). 

Assessment criteria, fail (0)

The student has not been active in group work and has not been present in the lectures. There are fundamental flaws in know-how, activity and deliverables. As an example, the student has not done required information search, has not read required literature or has not used the tools or theories, not participated to presentations, tasks are missing or returned after the deadline. No COPYPASTE is allowed.

Assessment criteria, satisfactory (1-2)

The student is able to use business terms and theories when she/he is explaining his/her findings and observations. Can describe, classify and list. The output describes the phenomena, but does not contain deliberation or insights.

Assessment criteria, good (3-4)

The student understands the big picture and uses theories to describe it. Shows ability to apply some basic principles and is able to make combinations. Uses acquired materials.

Assessment criteria, excellent (5)

The student is able to understand critical success factors of an industry and a company, understands theory and is able to motivate his/her findings. Is able to see areas that needs to be developed and thinks critically. Materials of high quality has been found and used correctly.