Digital Marketing (5 cr)
Code: 4021110-3009
General information
Enrollment
02.12.2022 - 18.01.2023
Timing
01.01.2023 - 29.05.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Teachers
- Kai Schleutker
Groups
-
PMYYFS22Finacial Services
Objective
Student understans the concept multi channel marketing. S/he iknows how to manage marketing and customers in digital environment and can apply them in each situtation
Content
- digital business environment
- search engine optimizing
- creating action on the site
- functional site
- building networks in digital environment
Evaluation scale
H-5