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Digital Marketing (5 cr)

Code: 4021110-3009

General information


Enrollment

02.12.2022 - 18.01.2023

Timing

01.01.2023 - 29.05.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Engineering and Business

Campus

Kupittaa Campus

Teaching languages

  • Finnish

Teachers

  • Kai Schleutker

Groups

  • PMYYFS22
    Finacial Services

Objective

Student understans the concept multi channel marketing. S/he iknows how to manage marketing and customers in digital environment and can apply them in each situtation

Content

- digital business environment
- search engine optimizing
- creating action on the site
- functional site
- building networks in digital environment

Evaluation scale

H-5