Development of the Competitiveness of a Tourist Destination (5 cr)
Code: KH00BY81-3003
General information
Enrollment
01.12.2023 - 29.01.2024
Timing
29.01.2024 - 09.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
2 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
20 - 40
Teachers
- Susanna Saari
- Telle Tuominen
Groups
-
PMMWES22
- 01.02.2024 12:00 - 16:00, Matkailukohteen kilpailukyvyn kehittäminen KH00BY81-3003
- 06.02.2024 12:00 - 16:00, Matkailukohteen kilpailukyvyn kehittäminen KH00BY81-3003
- 08.02.2024 12:00 - 16:00, Matkailukohteen kilpailukyvyn kehittäminen KH00BY81-3003
- 15.02.2024 12:00 - 16:00, Matkailukohteen kilpailukyvyn kehittäminen KH00BY81-3003
- 07.03.2024 12:00 - 16:00, Matkailukohteen kilpailukyvyn kehittäminen KH00BY81-3003
- 14.03.2024 12:00 - 16:00, Matkailukohteen kilpailukyvyn kehittäminen KH00BY81-3003
- 21.03.2024 12:00 - 16:00, Matkailukohteen kilpailukyvyn kehittäminen KH00BY81-3003
- 04.04.2024 12:00 - 16:00, Matkailukohteen kilpailukyvyn kehittäminen KH00BY81-3003
- 23.04.2024 12:00 - 14:00, Matkailukohteen kilpailukyvyn kehittäminen KH00BY81-3003
Objective
Upon completion of this course, the students will be able to:
• evaluate macro-level factors as well as competitive supply in terms of the competitiveness of the company and the tourist destination
• develop the competitiveness of the tourist destination as well as the destination supply
• interpret and promote the development opportunities of the company in relation to the tourist destination and the development of the tourist area
Content
• Competitiveness models of the tourist destination
• Company's networking and role in cooperation at the tourist destination level
• Tourist destination and company-level brand management and marketing communication
Evaluation scale
H-5