Creating Customer Experiences (5 cr)
Code: KH00CM53-3001
General information
Enrollment
01.12.2024 - 13.01.2025
Timing
13.01.2025 - 16.05.2025
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
2 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
- English
Seats
20 - 45
Teachers
- Susanna Saari
- Telle Tuominen
Groups
-
PLMWES23
- 13.01.2025 08:00 - 12:00, Creating Customer Experiences KH00CM53-3001
- 20.01.2025 08:00 - 12:00, Creating Customer Experiences KH00CM53-3001
- 03.02.2025 08:00 - 12:00, Creating Customer Experiences KH00CM53-3001
- 10.02.2025 08:00 - 12:00, Creating Customer Experiences KH00CM53-3001
- 24.02.2025 08:00 - 12:00, Creating Customer Experiences KH00CM53-3001
- 03.03.2025 08:00 - 12:00, Creating Customer Experiences KH00CM53-3001
- 10.03.2025 08:00 - 12:00, Creating Customer Experiences KH00CM53-3001
- 17.03.2025 08:00 - 12:00, Creating Customer Experiences KH00CM53-3001
- 24.03.2025 08:00 - 12:00, Creating Customer Experiences KH00CM53-3001
- 31.03.2025 08:00 - 12:00, Creating Customer Experiences KH00CM53-3001
- 07.04.2025 08:00 - 12:00, Creating Customer Experiences KH00CM53-3001
- 23.04.2025 08:00 - 12:00, Creating Customer Experiences KH00CM53-3001
Objective
After completing the course the student is able to
- distinguish the differences between businesses representing basic hospitality services and those providing services based on experience economy
- apply the theories of experience economy in context of wellness services
- identify trends and the impacts of wellness at customer, company and destination level.
Content
- Models of experience management
- Wellness services as experiences
- Wellness trends and forecasts
Evaluation scale
H-5