Development of the Company's Wellness Offering (5 cr)
Code: KH00BY75-3003
General information
Enrollment
01.12.2024 - 03.02.2025
Timing
03.02.2025 - 23.05.2025
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
3 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
20 - 45
Teachers
- Annika Karppelin
- Susanna Saari
- Telle Tuominen
Groups
-
PLMWES23
- 06.02.2025 12:00 - 16:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3003
- 11.02.2025 12:00 - 16:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3003
- 25.02.2025 12:00 - 16:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3003
- 04.03.2025 12:00 - 16:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3003
- 11.03.2025 12:00 - 16:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3003
- 18.03.2025 12:00 - 16:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3003
- 25.03.2025 12:00 - 16:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3003
- 01.04.2025 12:00 - 16:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3003
- 08.04.2025 12:00 - 16:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3003
- 22.04.2025 12:00 - 16:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3003
- 24.04.2025 12:00 - 16:00, Yrityksen wellness-tarjooman kehittäminen KH00BY75-3003
Objective
Upon completion of this course, the students will be able to
• identify changes in market conditions
• analyze the company's offerings and resources in relation to customer needs and values, as well as the competitive position
• apply service development models in practice, i.e. design launchable services that meet the needs and values of defined customer target groups
Content
• Market analysis
• Service development process models and their application at the company level
• Service offerings and differentiation as a competitive advantage
• Customer value creation
Evaluation scale
H-5