Content MarketingLaajuus (5 cr)

Objective

After completing the course, the student:
- knows what content marketing is and what its benefits are.
- will be able to create a content marketing strategy and plan for a company.
- can create relevant content and gain visibility for it.
- knows how to plan and implement a social media campaign.

Content

- basics of content marketing
- creating a content strategy and content plan
- creating a search engine optimized blog post
- use of social media as part of content marketing
- video marketing