Content MarketingLaajuus (5 cr)
Code: KH00CP98
Credits
5 op
Objective
After completing the course, the student:
- knows what content marketing is and what its benefits are.
- will be able to create a content marketing strategy and plan for a company.
- can create relevant content and gain visibility for it.
- knows how to plan and implement a social media campaign.
Content
- basics of content marketing
- creating a content strategy and content plan
- creating a search engine optimized blog post
- use of social media as part of content marketing
- video marketing
Enrollment
01.06.2024 - 09.09.2024
Timing
09.09.2024 - 18.11.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Saara Tikkanen
- Jaana Merikallio
- Janne Granfors
Groups
-
MLIISK23
Objective
After completing the course, the student:
- knows what content marketing is and what its benefits are.
- will be able to create a content marketing strategy and plan for a company.
- can create relevant content and gain visibility for it.
- knows how to plan and implement a social media campaign.
Content
- basics of content marketing
- creating a content strategy and content plan
- creating a search engine optimized blog post
- use of social media as part of content marketing
- video marketing
Evaluation scale
H-5
Enrollment
01.06.2023 - 11.09.2023
Timing
11.09.2023 - 20.11.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Salo IoT Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Jaana Merikallio
- Janne Granfors
Groups
-
MLIISK22
Objective
After completing the course, the student:
- knows what content marketing is and what its benefits are.
- will be able to create a content marketing strategy and plan for a company.
- can create relevant content and gain visibility for it.
- knows how to plan and implement a social media campaign.
Content
- basics of content marketing
- creating a content strategy and content plan
- creating a search engine optimized blog post
- use of social media as part of content marketing
- video marketing
Evaluation scale
H-5