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Managing Sales and MarketingLaajuus (5 cr)

Course unit code: KH00BS07

General information


Credits
5 cr

Objective

Student:
- comprehends the core knowledge and skills of sales and marketing management (management and leadership)
- recognizes the benefits which can be achieved in sales and marketing collaboration
- is able to describe the principles of management and leadership within a chosen company
- is able to utilize different marketing strategies and tools, ie. content marketing, in converting the buyer in buyer’s journey

Content

- theories of sales and marketing management and processes
- reports the company’s current situation by interviewing sales and marketing executive(s)
- builds a content marketing plan for a chosen company

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