Managing Sales and MarketingLaajuus (5 cr)
Course unit code: KH00BS07
General information
- Credits
- 5 cr
Objective
Student:
- comprehends the core knowledge and skills of sales and marketing management (management and leadership)
- recognizes the benefits which can be achieved in sales and marketing collaboration
- is able to describe the principles of management and leadership within a chosen company
- is able to utilize different marketing strategies and tools, ie. content marketing, in converting the buyer in buyer’s journey
Content
- theories of sales and marketing management and processes
- reports the company’s current situation by interviewing sales and marketing executive(s)
- builds a content marketing plan for a chosen company