Marketing development taskLaajuus (5 cr)

Objective

As a result of the course, the student is able to implement the theory of leadership within the practical sales management environment. The student is able to analyze, develop and further improve marketing and sales operations.

Content

At the very beginning the students must select a target company for which an improvement plan is established focusing on marketing and sales operations.
To enable the above it is essential to first analyze the current status of the operations respectively. Thereafter a plausible future vision is established. Based on the vision (where do we want go, and why) a strategic plan is created.
The established development plan is discussed with the target company representatives, and adjusted according to the acquired feedback.