Customer-centric marketingLaajuus (5 cr)
Course unit code: MS00CJ96
General information
- Credits
- 5 cr
Objective
After completing the course, the student can
- acknowledge the principles of modern customer-centric marketing
- evaluate critically models of marketing and their applicability of them in the marketing of the decade 2020
- apply the principles of customer-centric marketing for an organization
- draft a customer-centric marketing plan and assess its effectiveness.
Content
- customer-centric marketing as a success factor
- customer-centricity in marketing models
- sustainable customer-centric marketing
- digital customer-centric marketing
- planning and evaluating customer-centric marketing.