Digital Marketing Basics (5op)
Opintojakson tunnus: 3041249
Opintojakson perustiedot
- Laajuus
- 5 op
- Opetuskieli
- englanti
- suomi
Osaamistavoitteet
The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics
Sisältö
- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization