Sales and marketingLaajuus (5 cr)
Course unit code: KH00CM32
General information
- Credits
- 5 cr
- Teaching language
- English
Objective
Student is able to
- use basic terminology related to sales and marketing
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and use customer-oriented practices
- understand role of sales and marketing for the business