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Degree Programme in Industrial Management Engineering, Sales

Spring 2024

Select years, semesters and periods (when only one year is selected) by clicking buttons below. (S = Spring, A = Autumn)
Year of study 1 2 3 4
Search for study unit: ECTS 1 2 3 4 1S 2A 2S 3A 3S 4A 4S 1 2 3 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
CORE COMPETENCE 58                                                          
Introduction to Industrial Management Engineering Studies, Sales 2
Customer-Oriented Business, Marketing and Entrepreneurship 5
Information Technology 5
Workplace Communication 3  
Sales 5  
English Professional Skills, B2 5
Industrial Economics 3  
Mathematics for Engineers 1 3
Mathematics for Engineers II 4  
Engineering physics 1 3
Engineering Physics 2 3  
Marketing, Labour and Business Law 5
+ Swedish Communication
Swedish for Working Life, Oral Communication (replacing compulsory Swedish) 1  
Swedish for Working Life, Written Communication (replacing compulsory Swedish) 2  
Marketing Communication and Digital Business 5    
Business Literature 4    
COMPLEMENTARY COMPETENCE 182                                                          
Business Mathematics and Excel 5  
International Business and Cultures 5    
Quality Managemen 4  
Sustainable Development and Occupational Safety 3  
Operation Management
Operations Management and Logistics 5  
Basics of Technical Drawing 5  
Costing and Bookkeeping 5  
Sales Management
(Select 15 ECTS)
Customer Relationship Management Systems 5    
Sales Management 5    
Innovation Tools 5    
Supply Chain Management
Supplier Relationships and Supply Chain Management 5    
Product Data Management 3    
ERP-systems 3    
Project Work 4      
Optional Technical Module
(Select 15 ECTS)
Technical Sales Management
Technical Sales Skills and Processes 5      
Sales Workshops 5      
CRM and Calculation of the Tenders 5      
(Select 40 ECTS)
Practical Training 10  
Professional Practical Training 20    
Research Methods and Data Analysis 5      
Thesis 15      
ECTS credits per period / semester / academic year 28 58 50 49 28 22 36 26 24 49 0 9.3 9.3 9.3 11.5 11.5 22 22 22 21 21 18 18 18 32 32 0 0 0

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

Programme description

In the future, the technology industry will be looking for technical sales professionals who are capable of comprehensive thinking and can combine technological and business knowledge. Sales Engineer studies in the degree programme of industrial management and engineering gives you the knowledge and skills required in various international positions in the technology industry. The core of the studies consists of sales, basic engineering courses, business courses and internationality.

As a graduate from industrial management and engineering you will be familiar with innovativeness, new working methods and customer orientation, and will be ready for interesting and challenging b-to-b selling positions.

Structure of studies and study contents:

Basic Studies credits

Professional Studies credits

Practical Training 30 credits

Bachelor´s Thesis 20 credits

Competence objectives

Graduated sales engineers from the degree programme of industrial management and engineering are capable to work within an international environment as professionals where sales skills as well as technological and business knowhow is needed. Main strong areas of the graduated engineers are technical sales, processes of tecnology industry, business knowhow and internationality, innovativeness and co-operation skills.

Graduated sales engineers have good capabilities to work in demanding managerial positions in industrial life. Duties can be related to e.g. sales, account management, marketing, people and team leadership. Degree programme gives good basis to become an entrepeneur as well.

Possible jobtitles after graduation: sales engineer/manager, account manager, product manager, Project engineer/manager

Duties can be related to e.g. technicals sales, marketing, account management or international tasks

Pedagogic approaches

At the core of TUAS' instruction and its development is innovation pedagogy, an approach which emphasizes the connection between working life and studies. The students learn to take responsibility for their studies and acquire new study skills. The studies include contact lessons and independent studies of business literature as well as assignments and practical training.

Pedagogic solutions contribute to the students’ ability to work in changing conditions and their ability to adopt the concept of lifelong learning. Networking is an essential part of successful sales work.


Various assessment method are used in order to measure the learning results and to motivate students to invest time in studying. The main evaluation basis consists of written exams, exercises and other performances. The grading scale is normally from 1 to 5 but some courses are assessed by grades "passed" or "failed". Additionally self assessment and peer assessment are used.