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Bachelor’s Degree, Full-time studies

Degree Programme in Business Administration, Tourism and Wellness Business

Autumn 2017

Select years, semesters and periods (when only one year is selected) by clicking buttons below. (S = Spring, A = Autumn)
Year of study 1 2 3 4
Search for study unit: ECTS 1 2 3 4 1A 1S 2A 2S 3A 3S 4A 1 2 3 4 1 2 3 4 5 1 2 3 4 5 1 2
BASIC STUDIES 35                                                      
Basics of Business Administration 15
Workplace Communication 5
Business English 5
Higher Education Studies and Working Life Skills
Higher Education Studies and Working Life Skills 1 1
Higher Education Studies and Working Life Skills 2 1
Higher Education Studies and Working Life Skills 3 1  
Higher Education Studies and Working Life Skills 4 1    
Higher Education Studies and Working Life Skills 5 1      
Swedish Business Communication, B1
Swedish in working life, oral communication 2
Swedish in working life, written communication 3
PROFESSIONAL STUDIES 95                                                      
Marketing 5
Applied Business Mathematics 5
Financial Management 5
Business Law 5
National Economics and International Economics 5
Organizational Behaviour 5
Research Methods 5    
Innovation Project 15    
(Select 45 ECTS)
Introduction to Wellness Tourism as part of Tourism Phenomenon
Introduction to Tourism and Hospitality 5  
Wellness Tourism Concepts and Demand 5  
Communication and Cultural Sensitivity in Service Encounters 5  
Developing Competitive Wellness Tourism
Experience Management 5  
Developing the Wellness Tourism Offering at Company Level 5  
Developing Competitiveness in Wellness Business Tourism 5  
Managing Wellness Operations
Service Operations Management in a Wellness Company 5    
Sales and Revenue Management 5    
Developing Own Expertise 5    
OPTIONAL STUDIES 30                                                      
Swedish on the Net 5  
Communicating in Nordic Business Environment 5  
Business English on the Net 5                                                      
Logistics and Supply Chain Systems 5  
Introduction to Building Web Pages and Image Processing 5  
Family and Inheritance Law 5                                                      
Criminal and Procedural Law 5      
PRACTICAL TRAINING 30                                                      
Basic Practical Training 10  
Professional Practical Training 20      
BACHELOR'S THESIS 20                                                      
Bachelor's Thesis 20                                                      
ECTS credits per period / semester / academic year 62 61 36 26 26 36 41 20 26 10 26 13 13 18 18 28 28 6.7 6.7 6.7 10.5 15.5 10 10 5 13 13

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

Tourism and Wellness Business

Programme description

Study objectives

Do you aim for a top position in business expertise tasks? Do you wish to become an international team expert and work in a multidisciplinary, multicultural operating environment? The Bachelor of Business Administration degree offers you interesting employment opportunities both in Finland and abroad.

We enable you to study in a working life-based, multidisciplinary manner with diverse learning methods, taking into account entrepreneurship and regional needs. The opportunities for international student exchange are good, and you can include the studies carried out in an exchange institution in your degree. You can also carry out your practical training abroad, if you wish. In the advanced stage, you will be specialised in marketing, wellness tourism, innovative business and entrepreneurship or financial management. You can flexibly draft your personal study plan.


Some of the studies are carried out in English. In addition, a student can conduct some of their studies as an exchange student or carry out their practical training abroad. They can also participate in international projects or international operations in Turku University of Applied Sciences.

Opportunities for internationalisation:
- student and trainee exchange
- domestic internationalisation
- lectures of international visitors
- international cooperation projects.

A Bachelor of Business Administration has
- extensive professional skills: practical basic knowledge and skills and their theoretical bases for working in expert and supervisor tasks in both the private and the public sector
- good communication and interaction skills
- good language skills
- prerequisites for following the developments in the industry and constant training.

After graduating as a Bachelor of Business Administration from Turku University of Applied Sciences, you are ready to work in business expert, development and management duties and as an entrepreneur.

Structure of studies and study contents

The university of applied sciences business degree (Bachelor's degree), 210 credits, consists basic studies (35 credits), professional studies (45 credits), skill path studies (45 credits), innovation project (15 credits), practical training (30 credits), Bachelor's thesis (20 credits), and elective studies (30 credits).

In the basic studies (35 credits), the student delves into the basics of business, entrepreneurship and the general subjects of financial life. The studies also help to develop the communications and language skills necessary in the field, as well as team work and project work skills, and skills required by networking.

Professional studies contain studies which form working life-based skill modules. The professional studies deepen your skills in the business operating environment and central skill areas: marketing (5 credits), accounting (5 credits), organizational skills (5 credits), jurisdictionalskills (5 credits) and research methods (5 credits) as well as national economics and international economics (5 credits).

In the advanced stage, the student will examine one business sector in the following skill paths: marketing, wellness tourism, innovative business and entrepreneurship and financial management. The student will select 45 credits for their skill path studies.

At the end of the studies, a multidisciplinary innovation project (15 credits) will be realised for the needs of working life. As the needs and competency requirements change constantly in working life, customer-focused thinking, creativity and cooperation skills as well as an ability to tolerate diversity and insecurity are needed in addition to expertise.

Choosing a main subject or field of specialization, qualifications

Our Business studies offer four paths:

Marketing, welness tourism, financial management or innovative business and entrepreneurship.

Marketing experts are directed at diverse sales, marketing and customer service tasks in domestic and export markets. One area on the rise is electronic marketing and the use of websites in customerships, where there are many interesting jobs. During the studies, you will have practical skills for marketing communications and the design and implementation of campaigns, as well as a number of corporate contacts.

The aim of the specialization is to introduce students the phenomenon of tourism as a significant global industry and as a topic of academic and applied study.

The multifaceted tourism cluster is formed by companies such as those of providing accommodation, catering, travel and transport services as well as different types of leisure services and activities. The changes in customer demand influences the development of tourism and hospitality industry, which also includes a wide range of other organizations and actors.

Financial Management studies will train you to manage various duties. The studies include both financial accounting and management accounting. Practical issues in bookkeeping, taxation and payroll management are dealt with in authentic customer situations. Modern software and digital tools are used extensively in studies.

In Innovative Business and entrepreneurship, you will acquire extensive business skills with the help of study units, projects, cooperative society operations, pop up entrepreneurship and working life encounters. During the studies, you will learn to act independently, as an entrepreneur, and in cooperation by creating networks. The studies will train you to work in responsible duties under someone else (at the expert and management level), in entrepreneurship counselling tasks or as an entrepreneur.


The students are complemented by the thesis, where the student should apply their previously learned knowledge and skills. The thesis can be a development or research project made on a working life commission. In addition to the growth of one’s own expertise, the purpose of the thesis is to benefit working life.

Evaluation and feedback

The evaluation criteria for each course are described in general terms in the study guide and in more detail in the study plan of the course. A variety of tasks and study performances can be evaluated including exams, assignments, projects, presentations. Project work is common in public and private sectors, where time management is crucial. For this reason, how well students stay on the assigned schedules can be one evaluation criterion. In working life, much of the work is teamwork and the end result depends more on how the team members work together than on the skills of one person. In studying, evaluation often focuses on an individual, but sometimes a group’s actions and products are evaluated. Besides teachers, other students can perform as peer evaluators. Evaluation can focus on professional skills and general working life skills such as project work, communication and interaction, and feedback skills.

The grade for each course is expressed on a scale of 0-5 or verbally as pass/fail. In addition, students can get oral or written feedback with the intention of helping them learn to know their personal strengths and areas for improvement. Thus, the course evaluation also acts to develop students’ skills in evaluating their own learning and development, for instance by performing self evaluations.


Turku University of Applied Sciences adheres to a quality system which defines how feedback is collected. One method of collecting feedback from students is to ask them to fill in a written survey during or at the end of a course. This feedback is to be saved for the use of the teacher of the course and the head of education and research. They process the feedback in discussion with the teachers; feedback will direct the development of teaching and training. In addition to course-based feedback, feedback discussion meetings are organized regularly and the summaries of these meetings are processed according to the process description (in the quality system) in the board of directors of the degree programme.

Competence objectives

Pedagogic approaches