Study Guide

Objective

Having completed the course the student is able to:
-understand the business model of the client company
-listen to the customer and suggest solutions that create value in sales and marketing
-develop and improve sales and marketing together with the client.

Evaluation scale

H-5

Objective

Having completed the course the student is able to:
-understand the business model of the client company
-listen to the customer and suggest solutions that create value in sales and marketing
-develop and improve sales and marketing together with the client.

Evaluation scale

H-5

Objective

The student
- knows how to define the target group and set goals and schedules for sales
- understands what affects the purchasing behavior of the target group and plans sales accordingly
- knows and implements the different stages of the sales process (also social selling)
- chooses proper and cost-efficient sales channels
- understands the client needs and uses communication skills accordingly in the sales situation
- is able to create a positive atmosphere in his/her sales team for achieving sales goals.

Content

Basics of purchasing behaviour
Sales process theory
Planning of sales and realization of the plan, budgeting and monitoring
Customer oriented and solution focused sales

Teaching methods

The student does a sales campaign as a project for his/her cooperative or BA, or for a company or organisation out of BA.

International connections

This course is based on the working culture of BusinesAcademy incl training sessions, learning agreement, projects and reading.
Students present the learning outcomes in their portfolios.

Content scheduling

Basics of purchasing behaviour
Sales process theory
Planning of sales and realization of the plan, budgeting and monitoring
Customer oriented and solution focused sales

Evaluation scale

H-5

Assessment methods and criteria

The student is graded according to his/her portfolio, self reflection, peer and coach´s evaluation. The student is responsible for receiving peer evaluation from the project group as well as from the client.

Assessment criteria, satisfactory (1-2)

Grade (1-2), the student
organizes a sales campaign and carries it into effect
understands the basics of consumer behaviour and knows how to use the basic sales tools
follows through the sales campaign and makes sure it is properly evaluated

Assessment criteria, good (3-4)

Grade (3-4) the student
organizes a sales campaign and carries it into effect
follows through the sales campaign and makes sure it is properly evaluated
acts independently in the sales campaign as project manager or according to other role
masters budgeting and other sales tools
develops own goal oriented sales skills according to customer feedback
reaches sales goals

Assessment criteria, excellent (5)

Grade (5) the student
organizes a sales campaign and carries it into effect
follows through the sales campaign and makes sure it is properly evaluated
acts independently in the sales campaign as project manager or according to other role
masters budgeting and other sales tools
develops own and others´goal oriented sales skills according to customer feedback
evaluates and develops diverse expertise in sales
reaches or exceeds sales goals.

Objective

The student has competences in customer projects. S/he can plan and carry out a project and set objectives for it. Student can use project management tools and can carry out the documentation and communication. Student knows the basics of customer management, bidding, scheduling and communication with the team and with the customer. Student can set the objectives for a project together with the customer and carry out and complete a customer project.

Content

Carrying out a customer project or working as an active member of a customer project team.
Planning, budgeting, scheduling, carrying out and presenting a customer project.

Evaluation scale

H-5

Objective

Student:
-reflects on own and other´s sales skills and develop relevant sales skills
-communicates with customers using dialogue
-proceeds towards deal in the sales process

Content

Reflection (SWOT) of own sales skills
The importance of communication and features of dialogue
Training and evaluation of sales process

Evaluation scale

H-5

Objective

The student:
- knows how to sell products and services according to customers´needs
- recognizes and implements the stages of sales process
- knows the special characteristics of b-to-b-sales
- takes the customer and his/her business into consideration in the sales negotiations and pursues long lasting customer relationships

Content

Knowledge and implementation of sales process theory, draft and implementation of sales plan
Understanding of b-to-b sales and customer relations development
Importance of dialogue in sales negotiations

Evaluation scale

H-5

Objective

Student is able to
- Understand the nature and social dynamics within B2B environment
- Segment B2B markets and design marketing communication tools
- Understand nature of organization buying behavior
- Evaluate key elements in the sales process.

Content

- Segmentation strategies in B2B
- Organizational buying behavior
- Relationship marketing
- Sales forecasting
- The Personal Selling Process and key competence in sales force

Materials

1. Business to Business Marketing Management
Author: By Jim Blythe, Alan Zimmerman. Pages: 528 Size: 4.52 MB Format: PDF Publisher: Routledge Ltd. Published: 12 April, 2013 eISBN-13: 9780203067581
2. Stephen P. Castleberry and John F. Tanner: Selling – Building Partnerships (4th Edition, 2014); Mc Graw Hill Education New York
3. David Jobber and Geoff Lancaster:Selling and Sales Management (10th Edition, 2015); Pearson Education ltd, Harlow, UK
4. Other readings and materials given during the course.

Teaching methods

Lectures
Group working
Reading and YouTube
Teams
Workshops
ITS-learning pages
Presentations

Exam schedules

All assignments and tasks are completed and returned in itslearning

International connections

Experiential learning, inquiry-based, case studies, collaborative, reflective, constructivism, and integrative

Completion alternatives

None

Student workload

student workload = 133hrs

Content scheduling

Objectives and goals:
- Understand segmentation strategies in B2B
- Complexities in organizational buying behavior
- Relationship marketing
- The Personal Selling Process and key competence in sales force
- To know the reason why sales forecasting is so important to organisations

Further information

More information to be given on the first Lesson.

Evaluation scale

H-5

Assessment methods and criteria

The assessment is based on a scale of: 1 - 5
Active participation in team 10%
Individual assignment 40%
Team assignment 50%

Assessment criteria, fail (0)

The work does not reach the standard level of the course. There is no evidence of further reading or considered thought about the subject matter neither clear demonstration of familiarity with the various B2B marketing concepts.

Assessment criteria, satisfactory (1-2)

There is knowledge of core B2B marketing material and concepts but the knowledge and the processing of knowledge is weak or limited. There is only little evidence of wider reading.

Assessment criteria, good (3-4)

The work is reasonably competent, though there may be some weaknesses. Knowledge of various B2B marketing concepts is adequate and while there is evidence of reading beyond the class, it's patchy or not broad (3).
Reasoning; depth and breadth of reading (4)

Assessment criteria, excellent (5)

The work is well developed beyond that given; demonstrates sound conceptual knowledge in B2B marketing and
The work reflect very high conceptual standard and demonstrate knowledge in B2B concepts and autonomous development of reasoning processing well beyond that given in class. There is clear evidence of depth and breadth in reading.

Objective

Having completed the course, the student is able to
- identify B2B customer needs
- orient oneself with different types of CRM systems
- apply customer oriented thinking in sales processes
- gather und utilize data on customers
- create a basic customer relationship management plan
- plan and implement marketing activities for different customer groups

Evaluation scale

H-5

Objective

The student is able to
- use the basic terminology of business administration
- interpret the interactive relationships between the organization's economic process and the interest groups and their impact on profitability
- present the main characteristics of modern marketing thinking
- give examples of issues that have an effect on buyer behaviour and explain how the marketing mix can be used to reach target segments
- compare company forms businesswise
- explain the main characteristics and functions of the Finnish legal system
- apply the basic sources of legal information in problemsolving
- utilize business plan as a tool

Content

- basic concepts of business administration
- economic process of an organization
- profitability and calculation of profitability
- financing of business start
- risks and risk management
- organization and management
- company forms
- modern marketing thinking
- marketing environment
- buyer behaviour and segmentation
- marketing mix

Materials

Osterwalder. A., Pigneur, Y. & Clark, T. 2010. Business model generation: a handbook for visionaries, game changers and challengers. (Section 1: Business Model Canvas)

Uusyrityskeskus 2022. Guide: Becoming an entrepreneur in Finland

Other materials in ItsLearning

Teaching methods

During this course the student develops the basic skills of working life in various ways. The student learns to work in a goal-oriented manner, acquire knowledge independently from different sources and reflect on previous experiences. Learning the basics of cost-awareness and economical thinking supports these goals.

The student also learns to work in groups participating in the solution-making process in different roles. Group work improves social interaction skills and problem-solving skills.

Exam schedules

See Itslearning

International connections

In this course we are utilizing PBL (problem based learning) method. PBL is a student-centered approach in which students learn about a subject by working in groups to solve an open-ended problem. Students must identify the needed information. They learn the information and apply it to solve the problem.

Student workload

This course equals to 15 ECTS credits and 405 hours of work in total. The amount of work has been calculated as follows:

Group work and lectures 140 hours
Research 85 hours
Learning reports 100 hours
Business plan 80 hours

Content scheduling

The aim of the course is that the student understands the basics of business. The student acquires knowledge on entrepreneurship, business operations and the prerequisites of profitable business in a constantly alternating business environment. The student receives an overall picture of business operations and learns to utilize business plan as a tool.

The key topics covered in this course are: Working in a team, A successful business, Customer oriented action, Business intelligence, Entrepreneurship, Marketing mix, Marketing Communications, Financing and Entrepreneurship networks.

Contact lessons plan will be found in Peppi (Tuudo, Outlook calendar. See detailed schedule from lukkari.turkuamk.fi

Further information

All information is available in ItsLearning.

Evaluation scale

H-5

Assessment methods and criteria

Course assessment is based on:

30 % group sessions (attitude, attendance, surprise quizz, coaches observations, peer evaluation)
40 % learning reports
30 % business plan

All parts must be passed (grade scale 5-1). Final grade is based on the performance on the different parts (grade scale 5-1).

Assessment criteria, excellent (5)

Student
-apply a wide range of basic business concepts in his/her work.
-think up and design an innovative and feasible business idea

Objective

The student is able to
- use the basic terminology of business administration
- interpret the interactive relationships between the organization's economic process and the interest groups and their impact on profitability
- present the main characteristics of modern marketing thinking
- give examples of issues that have an effect on buyer behaviour and explain how the marketing mix can be used to reach target segments
- compare company forms businesswise
- explain the main characteristics and functions of the Finnish legal system
- apply the basic sources of legal information in problemsolving
- utilize business plan as a tool

Content

- basic concepts of business administration
- economic process of an organization
- profitability and calculation of profitability
- financing of business start
- risks and risk management
- organization and management
- company forms
- modern marketing thinking
- marketing environment
- buyer behaviour and segmentation
- marketing mix

Materials

Osterwalder. A., Pigneur, Y. & Clark, T. 2010. Business model generation: a handbook for visionaries, game changers and challengers. (Section 1: Business Model Canvas)

Uusyrityskeskus 2022. Guide: Becoming an entrepreneur in Finland

Other materials in ItsLearning

Teaching methods

During this course the student develops the basic skills of working life in various ways. The student learns to work in a goal-oriented manner, acquire knowledge independently from different sources and reflect on previous experiences. Learning the basics of cost-awareness and economical thinking supports these goals.

The student also learns to work in groups participating in the solution-making process in different roles. Group work improves social interaction skills and problem-solving skills.

Exam schedules

See Itslearning

International connections

In this course we are utilizing PBL (problem based learning) method. PBL is a student-centered approach in which students learn about a subject by working in groups to solve an open-ended problem. Students must identify the needed information. They learn the information and apply it to solve the problem.

Student workload

This course equals to 15 ECTS credits and 405 hours of work in total. The amount of work has been calculated as follows:

Group work and lectures 140 hours
Research 85 hours
Learning reports 100 hours
Business plan 80 hours

Content scheduling

The aim of the course is that the student understands the basics of business. The student acquires knowledge on entrepreneurship, business operations and the prerequisites of profitable business in a constantly alternating business environment. The student receives an overall picture of business operations and learns to utilize business plan as a tool.

The key topics covered in this course are: Working in a team, A successful business, Customer oriented action, Business intelligence, Entrepreneurship, Marketing mix, Marketing Communications, Economics, Financing and Entrepreneurship networks.

Contact lessons plan will be found in Peppi (Tuudo, Outlook calendar. See detailed schedule from lukkari.turkuamk.fi

Further information

All information is available in ItsLearning.

Evaluation scale

H-5

Assessment methods and criteria

Course assessment is based on:

30 % group sessions (attitude, attendance, surprise quizz, coaches observations, peer evaluation)
40 % learning reports
30 % business plan

All parts must be passed (grade scale 5-1). Final grade is based on the performance on the different parts (grade scale 5-1).

Assessment criteria, fail (0)

The student exhibits a limited grasp of the key concepts in the course, facing challenges in applying their knowledge and understanding of the content. There's a notable deficiency in the ability to collect and interpret relevant data to inform judgments, including reflective considerations for assignment requirements. Additionally, the student encounters difficulties in effectively communicating their ideas to others. Furthermore, several parts of the text lack clarity.

Assessment criteria, satisfactory (1-2)

The student has displayed a limited grasp of the primary areas covered in the course. There are some challenges in applying their knowledge and understanding of the course content. The student exhibits minimal proficiency in gathering and interpreting relevant data to inform judgments, which should involve reflection on the assignment requirements. Communication of ideas poses difficulties for the student. Additionally, some sections of the text lack clarity.

Assessment criteria, good (3-4)

The student has showcased a strong grasp of the key areas in the course, demonstrating the ability to apply their knowledge and understanding of the course content effectively. They exhibit proficiency in gathering and interpreting relevant data to make informed judgments, incorporating reflective elements pertaining to assignment requirements. The student effectively communicates their ideas to others, and crucial sections of the text are clear and well-written.

Assessment criteria, excellent (5)

The student has exhibited excellent knowledge and understanding of the key aspects of the course. They adeptly apply their knowledge and understanding of the course content. The student demonstrates a high level of proficiency in gathering and interpreting relevant data to make informed judgments, incorporating reflective elements related to assignment requirements. Furthermore, the student communicates their ideas clearly and professionally to others. The majority of the text is articulate, clear, and well-written.

Objective

After completing the course the student is able to
- explain basic branding concepts
- explain factors that help to create differentiated brands
- apply brand building in different contexts.

Content

- branding 360° process
- components of branding in three different sectors
- brand architecture and brand portfolio

Materials

Reading of own choise regarding brand building (books, articles) either printed or on-line. Lecture materials. Goup work materials.

Teaching methods

Lectures, literature, assignments, group work.

Exam schedules

Re-take will be agreed separately.

International connections

Innovative pedagogy incl. field work outside classroom and presentations.

Completion alternatives

No alternative methods.

Student workload

Book reflection, two assignments, exam = 133 hrs = 5 credits.

Evaluation scale

H-5

Assessment methods and criteria

Book reflection pass/fail
Group work pass/fail during the course.
Exam 0-5

Assessment criteria, fail (0)

Student does not attend or shows poor activity during the course (reflection, group work). No knowldge of basics in the exam.

Assessment criteria, satisfactory (1-2)

Has returned book reflection, has attended group work and has Basic command of materials reuired to the exam.

Assessment criteria, good (3-4)

Has returned book reflection, has attended group work and has Good command of materials reuired to the exam

Assessment criteria, excellent (5)

Has returned book reflection, has attended group work and has Exellent command of materials reuired to the exam

Qualifications

No special entry requirements

Objective

After completing the course the student is able to
- explain basic branding concepts
- explain factors that help to create differentiated brands
- apply brand building in different contexts.

Content

- branding 360° process
- components of branding in three different sectors
- brand architecture and brand portfolio

Evaluation scale

H-5

Objective

The student can both orally and in writing:
- describe the content and structure of his/her studies, training and working experience,
- introduce the operations and organization of a company and tell about different types of company forms as well as types of duties within a company,
- compile a professional job application and act in a job interview,
- communicate using right formality, vocabulary and phrases through a purchasing process (from an enquiry to an order, complaints, adjustments),
- analyze and tell about current business news in various Finnish media
- make and maintain contacts by phone, email, face-to-face

Content

Telling about the student’s own education, training and work experience. The student understands and can use appropriate business vocabulary and phrases both orally and in writing when describing the operations of a company, business environment, products and processes.
Making and maintaining contacts, discussing current business news, practising presentation skills. Compiling a job application and CV, acting in a job interview. Documentation used in a purchasing process.

Evaluation scale

H-5

Objective

The student can both orally and in writing:
- describe the content and structure of his/her studies, training and working experience,
- introduce the operations and organization of a company and tell about different types of company forms as well as types of duties within a company,
- compile a professional job application and act in a job interview,
- communicate using right formality, vocabulary and phrases through a purchasing process (from an enquiry to an order, complaints, adjustments),
- analyze and tell about current business news in various Finnish media
- make and maintain contacts by phone, email, face-to-face

Content

Telling about the student’s own education, training and work experience. The student understands and can use appropriate business vocabulary and phrases both orally and in writing when describing the operations of a company, business environment, products and processes.
Making and maintaining contacts, discussing current business news, practising presentation skills. Compiling a job application and CV, acting in a job interview. Documentation used in a purchasing process.

Materials

The course learning material consists of versatile and field-specific materials supporting learning which can be found on the course's itslearning platform. The material will be discussed in more detail during the course.

Teaching methods

Learning methods are based on active learning and application of knowledge by the student, both independently and in groups.

Learning methods include for example problem-based learning, flipped learning, work life-based learning, peer-assessment, self-assessment, reflection and discussion.

International connections

Pedagogical approaches encourage students to actively learn and apply knowledge through a variety of methods and field-specific assignments.

Student workload

The learning tasks consist of assignments, in-class activities and homework tasks. The assignments are part of the approved completion of the course. The assignments are assessed on the scale 0-5. The assignments are as follows:
- Video CV
- Formal email
- Company presentation
- Learning report

Detailed instructions for the assignments will be given during the course.

Content scheduling

Practising the oral and written skills of English with field-specific and varied assignments.
Writing and reading texts, giving a presentation, discussing, practising vocabulary.

The extent of the course is 5 credits, corresponding to 135 hours of student work. The exact lecture dates can be found in the schedule. In addition, the course includes independent work alongside the lectures.

Evaluation scale

H-5

Assessment methods and criteria

The assessment is based on presence in the lectures (75 % presence is required) as well as approved completion of assignments and submission of assignments by the deadline.

The final grade for the course is based on the assessment scale of 0-5.

The assessment methods include teacher assessment, student's self-assessment and peer-assessment. The assessment criteria are gone through during the course and these are also found on the itslearning platform.

Assessment criteria, fail (0)

The student does not complete the required tasks during the course. The oral and written production and understanding is scarce. The absences exceed the limitation, the student quits the course.

Assessment criteria, satisfactory (1-2)

The student succeeds satisfactorily in the oral and written production. The student is able to communicate even though the communication is inaccurate at times. The lack and inconsistency of the vocabulary repertoire limits the communication. There are deficiencies in the structures of the language.

Assessment criteria, good (3-4)

The student succeeds well in varied oral and written production situations. The student masters a varied vocabulary repertoire of the field and uses it well but there may be some inaccuracies in the language production. The student demonstrates skills to use structures in a versatile and correct manner but there might appear some mistakes in more demanding structures.

Assessment criteria, excellent (5)

The student demonstrates excellent skills in varied and demanding oral and written production situations. The student knows how to communicate in a context-appropriate manner. The student masters to a versatile and excellent extent the vocabulary of the field and in other contexts as well. The student is able to use multiple structures and shows how to use them in an almost impeccable manner.

Objective

The student can both orally and in writing:
- describe the content and structure of his/her studies, training and working experience,
- introduce the operations and organization of a company and tell about different types of company forms as well as types of duties within a company,
- compile a professional job application and act in a job interview,
- communicate using right formality, vocabulary and phrases through a purchasing process (from an enquiry to an order, complaints, adjustments),
- analyze and tell about current business news in various Finnish media
- make and maintain contacts by phone, email, face-to-face

Content

Telling about the student’s own education, training and work experience. The student understands and can use appropriate business vocabulary and phrases both orally and in writing when describing the operations of a company, business environment, products and processes.
Making and maintaining contacts, discussing current business news, practising presentation skills. Compiling a job application and CV, acting in a job interview. Documentation used in a purchasing process.

Materials

The course learning material consists of versatile and field-specific materials supporting learning which can be found on the course's itslearning platform. The material will be discussed in more detail during the course.

Teaching methods

Learning methods are based on active learning and application of knowledge by the student, both independently and in groups.

Learning methods include for example problem-based learning, flipped learning, work life-based learning, peer-assessment, self-assessment, reflection and discussion.

International connections

Pedagogical approaches encourage students to actively learn and apply knowledge through a variety of methods and field-specific assignments.

Student workload

The learning tasks consist of assignments, in-class activities and homework tasks. The assignments are part of the approved completion of the course. The assignments are assessed on the scale 0-5. The assignments are as follows:
- Video CV
- Formal email
- Company presentation
- Learning report

Detailed instructions for the assignments will be given during the course.

Content scheduling

Practising the oral and written skills of English with field-specific and varied assignments.
Writing and reading texts, giving a presentation, discussing, practising vocabulary.

The extent of the course is 5 credits, corresponding to 135 hours of student work. The exact lecture dates can be found in the schedule. In addition, the course includes independent work alongside the lectures.

Evaluation scale

H-5

Assessment methods and criteria

The assessment is based on presence in the lectures (75 % presence is required) as well as approved completion of assignments and submission of assignments by the deadline.

The final grade for the course is based on the assessment scale of 0-5.

The assessment methods include teacher assessment, student's self-assessment and peer-assessment. The assessment criteria are gone through during the course and these are also found on the itslearning platform.

Assessment criteria, fail (0)

The student does not complete the required tasks during the course. The oral and written production and understanding is scarce. The absences exceed the limitation, the student quits the course.

Assessment criteria, satisfactory (1-2)

The student succeeds satisfactorily in the oral and written production. The student is able to communicate even though the communication is inaccurate at times. The lack and inconsistency of the vocabulary repertoire limits the communication. There are deficiencies in the structures of the language.

Assessment criteria, good (3-4)

The student succeeds well in varied oral and written production situations. The student masters a varied vocabulary repertoire of the field and uses it well but there may be some inaccuracies in the language production. The student demonstrates skills to use structures in a versatile and correct manner but there might appear some mistakes in more demanding structures.

Assessment criteria, excellent (5)

The student demonstrates excellent skills in varied and demanding oral and written production situations. The student knows how to communicate in a context-appropriate manner. The student masters to a versatile and excellent extent the vocabulary of the field and in other contexts as well. The student is able to use multiple structures and shows how to use them in an almost impeccable manner.

Objective

The student can both orally and in writing:
- describe the content and structure of his/her studies, training and working experience,
- introduce the operations and organization of a company and tell about different types of company forms as well as types of duties within a company,
- compile a professional job application and act in a job interview,
- communicate using right formality, vocabulary and phrases through a purchasing process (from an enquiry to an order, complaints, adjustments),
- analyze and tell about current business news in various Finnish media
- make and maintain contacts by phone, email, face-to-face

Content

Telling about the student’s own education, training and work experience. The student understands and can use appropriate business vocabulary and phrases both orally and in writing when describing the operations of a company, business environment, products and processes.
Making and maintaining contacts, discussing current business news, practising presentation skills. Compiling a job application and CV, acting in a job interview. Documentation used in a purchasing process.

Materials

Provided on course workspace for each study module

Teaching methods

The methods include task-based activities, individual research and reflection, interactive online and campus meetings, team discussions, video and reading materials.

Exam schedules

No exam as the course is task-based and assessed based on successful completion of required assignments and participation in online and campus workshops. Student can re-attempt the course by completing other missing parts of the course within one month of the course end.

International connections

Flipped learning, Work life oriented learning assignments, Independent and small group study, Task-based assessment

Completion alternatives

Similar Business English courses in other HEI's
Accreditation of prior learning is possible, please contact the teacher before the course starts for instructions. If the accreditation submission fulfils the assessment criteria, student can attain the credits. If the submission does not meet the criteria, student joins the course.

Student workload

135 hours of student work in total; 5 modules; each includes study materials and practical activities and assignments:

1. Describing his/her studies and professional field of work 20h
2. Professional texts and news in various media, vocabulary 25h
3. Career orientation, incl. professional job application, email cover letter and participating in a job interview 30h
4. Meetings and negotiations, networking and business socializing 30h
5. Pitching and presenting information 30h

Content scheduling

Student can both orally and in writing communicate using the right style and register in different contexts:
- Describing his/her studies and professional field of work
- Professional texts and news in various media, vocabulary
- Career orientation, incl. professional job application, email cover letter and participating in a job interview
- Meetings and negotiations, networking and business socializing
- Pitching and presenting information

Evaluation scale

H-5

Assessment methods and criteria

Description of own studies and work; peer and self evaluation

Assignments and type of feedback/evaluation:
-CV, email cover letter, Linkedin Profile, job interview practice; teacher and peer evaluation
-Product pitch; peer and self evaluation
-Professional presentation; self, peer and teacher evaluation
-Team meeting; peer and teacher evaluation
-Analysis of professional text and vocabulary; self and teacher evaluation

Assessment:
Completion of five course modules and assignments (50%)
Participation in online and campus meetings and activities (40%)
Peer feedback and self-evaluation (10%)

Assessment criteria, fail (0)

Student does not complete required course assignments that show competence in course topics, does not participate in the online meetings to showcase competence in course topics or take an active part in the course to share expertise and learn from others.

Assessment criteria, satisfactory (1-2)

The student shows some ability to communicate in situations requiring business communication skills. The student participates in class sessions but does not share or complete peer evaluation in the learning process. The student completes all the assignments but they may be of poorer standard in terms of language, communication or finishing. The self-evaluation may be lacking in terms of substance or reflection.

Assessment criteria, good (3-4)

The student demonstrates good ability to communicate in various oral and written business contexts. The student participates actively in class sessions and peer evaluation to share and learn from others. The student completes all assignments and self-evaluation as required to a good standard.

Assessment criteria, excellent (5)

The student is able to communicate professionally in different business situations. The student shows ability to adapt and adjust his/her communication style and react even in more demanding communicative situations. The student participates actively in class sessions and peer evaluation to share and learn from others. The student completes all assignments and self-evaluation as required to an excellent standard.

Objective

The student can both orally and in writing:
- describe the content and structure of his/her studies, training and working experience,
- introduce the operations and organization of a company and tell about different types of company forms as well as types of duties within a company,
- compile a professional job application and act in a job interview,
- communicate using right formality, vocabulary and phrases through a purchasing process (from an enquiry to an order, complaints, adjustments),
- analyze and tell about current business news in various Finnish media
- make and maintain contacts by phone, email, face-to-face

Content

Telling about the student’s own education, training and work experience. The student understands and can use appropriate business vocabulary and phrases both orally and in writing when describing the operations of a company, business environment, products and processes.
Making and maintaining contacts, discussing current business news, practising presentation skills. Compiling a job application and CV, acting in a job interview. Documentation used in a purchasing process.

Materials

The course learning material consists of versatile and field-specific materials supporting learning which can be found on the course's itslearning platform. The material will be discussed in more detail during the course.

Teaching methods

Learning methods are based on active learning and application of knowledge by the student, both independently and in groups.

Learning methods include for example problem-based learning, flipped learning, work life-based learning, peer-assessment, self-assessment, reflection and discussion.

International connections

Pedagogical approaches encourage students to actively learn and apply knowledge through a variety of methods and field-specific assignments.

Student workload

The learning tasks consist of assignments, in-class activities and homework tasks. The assignments are part of the approved completion of the course. The assignments are assessed on the scale 0-5. The assignments are as follows:
- Video CV
- Formal email
- Company presentation
- Learning report

Detailed instructions for the assignments will be given during the course.

Content scheduling

Practising the oral and written skills of English with field-specific and varied assignments.
Writing and reading texts, giving a presentation, discussing, practising vocabulary.

The extent of the course is 5 credits, corresponding to 135 hours of student work. The exact lecture dates can be found in the schedule. In addition, the course includes independent work alongside the lectures.

Evaluation scale

H-5

Assessment methods and criteria

The assessment is based on presence in the lectures (75 % presence is required) as well as approved completion of assignments and submission of assignments by the deadline.

The final grade for the course is based on the assessment scale of 0-5.

The assessment methods include teacher assessment, student's self-assessment and peer-assessment. The assessment criteria are gone through during the course and these are also found on the itslearning platform.

Assessment criteria, fail (0)

The student does not complete the required tasks during the course. The oral and written production and understanding is scarce. The absences exceed the limitation, the student quits the course.

Assessment criteria, satisfactory (1-2)

The student succeeds satisfactorily in the oral and written production. The student is able to communicate even though the communication is inaccurate at times. The lack and inconsistency of the vocabulary repertoire limits the communication. There are deficiencies in the structures of the language.

Assessment criteria, good (3-4)

The student succeeds well in varied oral and written production situations. The student masters a varied vocabulary repertoire of the field and uses it well but there may be some inaccuracies in the language production. The student demonstrates skills to use structures in a versatile and correct manner but there might appear some mistakes in more demanding structures.

Assessment criteria, excellent (5)

The student demonstrates excellent skills in varied and demanding oral and written production situations. The student knows how to communicate in a context-appropriate manner. The student masters to a versatile and excellent extent the vocabulary of the field and in other contexts as well. The student is able to use multiple structures and shows how to use them in an almost impeccable manner.

Objective

The student can both orally and in writing:
- describe the content and structure of his/her studies, training and working experience,
- introduce the operations and organization of a company and tell about different types of company forms as well as types of duties within a company,
- compile a professional job application and act in a job interview,
- communicate using right formality, vocabulary and phrases through a purchasing process (from an enquiry to an order, complaints, adjustments),
- analyze and tell about current business news in various Finnish media
- make and maintain contacts by phone, email, face-to-face

Content

Telling about the student’s own education, training and work experience. The student understands and can use appropriate business vocabulary and phrases both orally and in writing when describing the operations of a company, business environment, products and processes.
Making and maintaining contacts, discussing current business news, practising presentation skills. Compiling a job application and CV, acting in a job interview. Documentation used in a purchasing process.

Materials

The course learning material consists of versatile and field-specific materials supporting learning which can be found on the course's itslearning platform. The material will be discussed in more detail during the course.

Teaching methods

Learning methods are based on active learning and application of knowledge by the student, both independently and in groups.

Learning methods include for example problem-based learning, flipped learning, work life-based learning, peer-assessment, self-assessment, reflection and discussion.

International connections

Pedagogical approaches encourage students to actively learn and apply knowledge through a variety of methods and field-specific assignments.

Student workload

The learning tasks consist of assignments, in-class activities and homework tasks. The assignments are part of the approved completion of the course. The assignments are assessed on the scale 0-5. The assignments are as follows:
- Video CV
- Formal email
- Company presentation
- Learning report

Detailed instructions for the assignments will be given during the course.

Content scheduling

Practising oral and written skills of English with field-specific and varied assignments.
Writing and reading texts, giving a presentation, discussing, practising vocabulary.

The extent of the course is 5 credits, corresponding to 135 hours of student work. The exact lecture dates can be found in the schedule. In addition, the course includes independent work alongside the lectures.

Further information

The student contacts the teacher via email.
The teacher uses primarily itslearning as the communication channel.

Evaluation scale

H-5

Assessment methods and criteria

The assessment is based on presence in the lectures (75 % presence is required) as well as completion of assignments and submission of assignments by the deadline.

The final grade for the course is based on the assessment scale of 0-5.

The assessment methods include teacher assessment, student's self-assessment and peer-assessment. The assessment criteria are gone through during the course and these are also found on the itslearning platform.

Assessment criteria, fail (0)

The student does not complete the required tasks during the course. The oral and written production and understanding is scarce. The absences exceed the limitation, the student quits the course.

Assessment criteria, satisfactory (1-2)

The student succeeds satisfactorily in the oral and written production. The student is able to communicate even though the communication is inaccurate at times. The lack and inconsistency of the vocabulary repertoire limit the communication. There are deficiencies in the structures of the language.

Assessment criteria, good (3-4)

The student succeeds well in varied oral and written production situations. The student masters a varied vocabulary repertoire of the field and uses it well but there may be some inaccuracies in the language production. The student demonstrates skills to use structures in a versatile and correct manner but there might appear some mistakes in more demanding structures.

Assessment criteria, excellent (5)

The student demonstrates excellent skills in varied and demanding oral and written production situations. The student knows how to communicate in a context-appropriate manner. The student masters to a versatile and excellent extent the vocabulary of the field and in other contexts as well. The student is able to use multiple structures and shows how to use them in an almost impeccable manner.

Objective

After completing the course the student
- Knows the various theoretical frameworks on culture and cultural differences
- Understands the challenges in managing and working in a multicultural environment
- Is able to interact and communicate with customers from different cultural backgrounds

Content

Cultural frameworks, awareness and identity
Organizational and service culture
Intercultural communication skills
Leadership skills in multicultural environment

Location and time

According to the schedule

Materials

Any relevant book on Cross-cultural Communication. There are several in the library.
Recommended: Lewis, Richard. 2006: Multiculturalism observed: Exploring identity.
other books from Richard Lewis.
Good examples of e-books available at TUAS library:
1) Kim, Young Yun. 2001. Becoming intercultural : an integrative theory of communication and cross-cultural adaptation
2) Cotton, Gayle. 2013. Say anything to anyone, anywhere : 5 keys to successful cross cultural communication.
3) Warren, Thomas L. 2017. Cross-cultural Communication: perspectives in theory and practice. Introduction and chapter 3.
4) Niemeier, Campbell and Dirven. 1998. The cultural context in business communication.

Hofstede: https://www.hofstede-insights.com/product/compare-countries/

Teaching methods

Group work and group presentations by students
Simulation games and activities by students (if face to face contacts are permitted)
In case of online sessions, they will be theoretical lessons as well as discussion sessions with agreed themes.
Opening intro and key notes by teacher

Exam schedules

There is no exam. Active physical attendance in a minimum of 50% of the activity classes is necessary.

International connections

Team learning
Intercultural team learning
Learning by doing (simulations, activities)
Reading and reflection on theories.

Completion alternatives

There are no alternative ways to cover this particular activity and simulation course. If interested in Accreditation of prior studies, please contact the responsible teacher latest in calendar week 36/37.

Student workload

Group work 35 h
Independent work 56 h (preparation for classes and research for own topic)
Contact hours 42 h

Content scheduling

1. Introduction to the course, forming of groups, assigning of themes, self reflection task
2.Cultural Communication Simulation Bafa-Bafa (if face to face contacts are permitted for groups)
3. Instructions and theoretical approach to "How to activate the theme with student groups". Task of the course are explained via an example "Small talk".
4. Theoretical introductions of cultural aspects (Hofstede, Hall, Lewis, Trompenaars)
Depending on the group size and corona restrictions; each week Cultural communication activity theme 1 by groups 1, Introduction to theme 2, group 2 etc…
Examples of topics chosen by previous classes:
Non verbal communication, Dress code in Business, Hierarchy and Organizational aspects of Business, Do's and Dont's in culture in general & in meetings, Food Culture and dining, Human rights, The importance of the perception of time in business, Tipping culture and issues of money, Language barriers - body language, sign language etc., Problem solving in different cultures, Leadership cultures.

Last session: Revision of topics. Peer and self evaluation, reflection.

Further information

The topics are decided with the students in the beginning of the course.
Examples of cultural communication themes:
-written communication i.e. emails
-oral communication i.e. phone calls and digital communication i.e. Skype-meetings
-customer service i.e. sales negotiation
-orders and reclamation in b-to-b
-formal and informal meetings
-social program and small talk
-business trips and company visit
-product presentation at conferences
- management of intercultural teams

Evaluation scale

H-5

Assessment methods and criteria

Participation in all:
-10 theoretical and practical learning sessions: Teacher assessment and peer assessment using KAHOOT.
Minimum to pass 50% attendance AND returned assignments.
1) Cultural Identity essay
2) Stereotypes essay
3) Final reflection
Final reflection and attendance % gives the basis for the evaluation. Activity, and 2 other assignments higher or lower the grade.

KAHOOT Evaluation questions:
1. Was the theory of the introduction challenging enough? 1 = not at all challenging and 5 = very challenging
2. Did the cultural communication activity engage you? 1 = not at all engaging and 5 = very engaging
3. Did you learn new aspects of cultural communication? 1=very few aspects, 5= many new aspects
4. Mention one new thing you learnt about cultural communication and sensitivity in service encounters __________________
5. Did you prepare for the workshops by reading the material? 1= not at all, 5=very much

Assessment criteria, fail (0)

One of these results to failing:
1) The student is absent without valid reasons more than 50%.
2) The student does not participate into team work and
the student has failed to participate into simulation activities and has not returned the 2 assignments.
3) Immediate failing: The reflection is missing/ not returned within required time according to TURKU AMK degree regulations.

Assessment criteria, satisfactory (1-2)

Grade 1
The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content in the workshops.The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignment. The student has difficulties in communicating his/her ideas in the workshops and the assignments.

Assessment criteria, good (3-4)

Grade 3
The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content in the workshops and reflection. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignment. The student is able to communicate his/her ideas in the workshops and the assignments.

Assessment criteria, excellent (5)

Grade 5
The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content in the workshops and in the team work in a professional manner. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignment(s). The student is able to communicate clearly his/her ideas. The student is able to communicate his/her ideas in the workshops and the assignments diary in a professional way. Theory and studied material is included well into the reflection.

Objective

After this course, the student will be able to
- describe and understand the internal and external factors that shape consumer behaviour and consuming;
- define and understand the basic concepts and theories about consumer behaviour and consumer culture;
- recognize and analyze information about consumers and consuming;
- recognize and envision future trends;
- interpret and apply consumer knowledge when making marketing decisions.

Content

Introduction to consumer behaviour, consumption and consumer culture
Consumer identities, values and lifestyle
Consumers as decision-makers
Consumers and their social groups
Culture and consumer behaviour
Consumption and cultural differences

Materials

Lecture slides and other materials will be shared in Itslearning.

Teaching methods

Contact teaching; individual and group assignments; learning checks; learning diary.

Student workload

5 ECTS equals about 135 hours of work. This work consist of lectures, assignments, studying independently and writing the learning diary.

Content scheduling

Contents:
- Introduction to consumer behaviour, consumption and consumer culture.
- Perception and meaning.
- Consumer motivation, values and lifestyles.
- Consumers as decision-makers.
- Consumers and their social groups.
- Culture and consumer behaviour.

2023 there will be TWO study groups: morning group A and afternoon group B. There will be max. 35 students per each group.

You should choose your group (A or B) when you assign to the course.

Further information

The contents of the course, assignments, instructions etc. are presented more thoroughly on the first lecture.

Evaluation scale

H-5

Assessment methods and criteria

Assessment will be based on learning checks, assignment(s), learning diary, returning given tasks in time and following the instructions, and participating lectures.

Also, to pass the course ALL the following conditions must be met:
1) Participation rate must be at least 70%.
2) At least 70 % of the total of learning checks and/or assignments are passed.
3) Reflective report about course contents is returned and passed.

Objective

Student understands the concept of multi channel marketing. S/he knows how to manage marketing and customers in digital environment and can apply the skills in various situations.

Content

Digital business environment
Search engine optimization
Creating action on the web site
Functional web site
Building networks in digital environment

Evaluation scale

H-5

Objective

Student
- understands key terminology and indicators in the field
- knows how to use digital marketing to develop the marketing and sales of a company and can apply what he/she has learned in practice.
- The student knows the importance of search engine optimization and knows how to plan measures to increase the number of website visitors and engagement
- knows the basics of web analytics.

Content

- Digital marketing terminology
- Smarketing thinking
- Google Analytics 4, basics
- Search engine optimization (SEO): website analysis and development suggestions
- a search ad campaign planning: targeting, pricing, copy

Evaluation scale

H-5

Objective

Student is able to
- to form an overall view of information systems used in managing business
- utilize modern information systems in various sections of financial management
- draw up a process flow diagram of some financial management function
- develop processes in a more digitalized direction.

Content

..

Evaluation scale

H-5

Objective

x

Content

x

Evaluation scale

H-5

Objective

Having completed the course the student is able to
- recognize different groups and stakeholders related to training digital skills
- plan, carry out and assess training related to digital devices or services

Content

- recognizing of and co-operation with stakeholders in planning digital skills training
- familiarity with e-resources
- tutoring of e-resources

Evaluation scale

H-5

Objective

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Content

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Materials

- e-book(s) and articles
- lessons material and one's own notes
- tutorial videos

Teaching methods

- contact lessons: active participation, presentations
- individual studying
- learning and sharing ideas in a group - team work skills

International connections

Learning in teams, in interaction with others, self and peer evaluation, digital learning.

Completion alternatives

None.

Student workload

- Contact lessons 8 x 3h
- Group work 30 h
- Individual studying 70 h
- Pre-course assignment 10 h

Content scheduling

7.9.-2.11.2023
- Intro, recap marketing fundamentals
- The benefits of digital marketing
- Traditional vs. digital marketing
- Inbound vs. outbound:
o different channels
o key elements of inbound marketing
o traffic sources, how to increase traffic
- targeting, buyer personas
- buyer´s journey
- SEO, SEA
- Google Analytics

Evaluation scale

H-5

Assessment methods and criteria

Pre-course assignment (individual): as a part of course activity
Google Analytics 4 exam (individual) 10%
Display campaign (individual): 30% (0-5)
SEO & SEA assignment (group): 30% (0-5)
Digital strategy (group): 30% (0-5)


INDIVIDUAL ASSIGNMENTS:

Pre-course assignment:

Pass: the assignment has been accomplished according to instructions.
Fail: The assignment hasn’t been returned in time, and/or the list doesn’t include 10 terms and/or the number of sources is less than three.

Google Analytics 4 exam in Itslearning:

0-4 answers correct: 0 points
5-7 answers correct: 5 points
8-10 answers correct: 10 points


Plan a display campaign and banner (30%), multiply assignment grade by 6:

0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation, nr of visitors) are wrong or inadequate. The campaign period per media is missing. Pricing method is not CPM. Banner has not been designed.
1-2: Pricing method is CPM, and mathematics are correct, but campaign consists of only one media. No argumentation why the media is chosen. Screen captures of media cards / rates are missing. Banner has been designed, but it alignment with campaign planning is poor.
3-4: The campaign includes two or more media, mathematics are correct and the campaign has been built according to instructions. Student provides arguments for his/her campaign and ad format solutions. Banner design is quite good, CTA taken into account.
5: The campaign includes two or more media, mathematics are correct and campaign has been built according to instructions. Targeting pricing (if applicable) has been taken into account. Banner stands out. Student provides arguments for his/her solutions, which demonstrate expertise.



GROUP ASSIGNMENTS:

1st Assignment: Website traffic and how to increase it organically (SEO) and by paying (SEA) (30%), multiply assignment grade by 6

0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization. Plagiarism more than 25%.
1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
3-4: All the required aspects are covered and the use of references is sufficient and correct. Group has made searches using keywords. A grade of 4 requires, among other things, that the team's development proposals are clearly based on the results provided by the tools and that the advertising campaign is meaningful and logical.
5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO and SEA. Use of references is versatile and correct.

2nd = Final Assignment: Build a digital marketing strategy for a small company (30%), multiply points by 6:

0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used. Plagiarism more than 25%.
1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.

In group assignments: when assessing the performance of an individual student, peer evaluation (within a group) is in use. In other words, the student's group work activity effects on the course grade.

FINAL COURSE GRADE SCALE:

0-25: fail
26-49: 1
50-64: 2
65-79: 3
80-89: 4
90-100: 5

Degree of student's participation and in-class activity level can raise or lower the grade. Note: minimum 50% attendance is required for passing the course.

Assessment criteria, fail (0)

0-25 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment". Student is absent from classes more than 50%. (=4 classes or more).

Assessment criteria, satisfactory (1-2)

26-64 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Assessment criteria, good (3-4)

65-89 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Assessment criteria, excellent (5)

90-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Objective

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Content

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Materials

- e-book(s) and articles
- lessons material and one's own notes
- tutorial videos

Teaching methods

- contact lessons: active participation, presentations
- individual studying
- learning and sharing ideas in a group - team work skills

International connections

Learning in teams, in interaction with others, self and peer evaluation, digital learning.

Completion alternatives

None.

Student workload

- Contact lessons 8 x 3h
- Group work 50 h
- Individual studying 50 h
- Pre-course assignment 10 h

Content scheduling

12.9.-7.11.2023
- Intro, recap marketing fundamentals
- The benefits of digital marketing
- Traditional vs. digital marketing
- Inbound vs. outbound:
o different channels
o key elements of inbound marketing
o traffic sources, how to increase traffic
- targeting, buyer personas
- buyer´s journey
- website, SEO, SEA
- Google Analytics 4

Evaluation scale

H-5

Assessment methods and criteria

GA4 exam in Itslearning (individual): 10% (0-2)
Display campaign (individual): 30% (0-5)
SEO & SEA assignment (group): 30% (0-5)
Digital strategy (group): 30% (0-5)

Pre-course assignment as a part of course activity.

INDIVIDUAL ASSIGNMENTS:

Pre-course assignment:

Pass: the assignment has been accomplished according to instructions.
Fail: The assignment hasn’t been returned in time, and/or the list doesn’t include 10 terms and/or the number of sources is less than three.

Google Analytics 4 exam in Itslearning:

0-4 answers correct: 0 points
5-7 answers correct: 5 points
8-10 answers correct: 10 points


Plan a display campaign and banner (30%), multiply assignment grade by 6:

0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation, nr of visitors) are wrong or inadequate. The campaign period per media is missing. Pricing method is not CPM. Banner has not been designed.
1-2: Pricing method is CPM, and mathematics are correct, but campaign consists of only one media. No argumentation why the media is chosen. Screen captures of media cards / rates are missing. Banner has been designed, but it alignment with campaign planning is poor.
3-4: The campaign includes two or more media, mathematics are correct and the campaign has been built according to instructions. Student provides arguments for his/her campaign and ad format solutions. Banner design is quite good, CTA taken into account.
5: The campaign includes two or more media, mathematics are correct and campaign has been built according to instructions. Targeting pricing (if applicable) has been taken into account. Banner stands out. Student provides arguments for his/her solutions, which demonstrate expertise.



GROUP ASSIGNMENTS:

1st Assignment: Website traffic and how to increase it organically (SEO) and by paying (SEA) (30%), multiply assignment grade by 6

0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization. Plagiarism more than 25%.
1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
3-4: All the required aspects are covered and the use of references is sufficient and correct. Group has made searches using keywords. A grade of 4 requires, among other things, that the team's development proposals are clearly based on the results provided by the tools and that the advertising campaign is meaningful and logical.
5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO and SEA. Use of references is versatile and correct.

2nd = Final Assignment: Build a digital marketing strategy for a small company (30%), multiply points by 6:

0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used. Plagiarism more than 25%.
1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.


In group assignments: when assessing the performance of an individual student, peer evaluation (within a group) is in use. In other words, the student's group work activity effects on the course grade.

FINAL COURSE GRADE SCALE:

0-25: fail
26-49: 1
50-64: 2
65-79: 3
80-89: 4
90-100: 5



Degree of student's participation and in-class activity level can raise or lower the grade. Note: minimum 50% attendance is required for passing the course.

Assessment criteria, fail (0)

0-25 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment". Student is absent from classes more than 50%. (= 4 classes or more)

Assessment criteria, satisfactory (1-2)

26-64 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Assessment criteria, good (3-4)

65-89 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Assessment criteria, excellent (5)

90-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Objective

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Content

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Materials

- e-book(s) and articles
- lessons material and one's own notes
- tutorial videos

Teaching methods

- contact lessons: active participation, presentations
- individual studying
- learning and sharing ideas in a group - team work skills

International connections

Learning in teams, in interaction with others, self and peer evaluation, digital learning.

Completion alternatives

None.

Student workload

- Contact lessons 8 x 3h
- Group work 50 h
- Individual studying 50 h
- Pre-course assignment 10 h

Content scheduling

25.9.-27.11.2023
- Intro, recap marketing fundamentals
- The benefits of digital marketing
- Traditional vs. digital marketing
- Inbound vs. outbound:
o different channels
o key elements of inbound marketing
o traffic sources, how to increase traffic
- targeting, buyer personas
- buyer´s journey
- website, SEO, SEA
- Google Analytics 4

Evaluation scale

H-5

Assessment methods and criteria

GA4 exam in Itslearning (individual): 10% (0-2)
Display campaign (individual): 30% (0-5)
SEO & SEA assignment (group): 30% (0-5)
Digital strategy (group): 30% (0-5)

Pre-course assignment as a part of course activity.


INDIVIDUAL ASSIGNMENTS:

Pre-course assignment:

Pass: the assignment has been accomplished according to instructions.
Fail: The assignment hasn’t been returned in time, and/or the list doesn’t include 10 terms and/or the number of sources is less than three.

Google Analytics 4 exam in Itslearning:

0-4 answers correct: 0 points
5-7 answers correct: 5 points
8-10 answers correct: 10 points


Plan a display campaign and banner (30%), multiply assignment grade by 6:

0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation, nr of visitors) are wrong or inadequate. The campaign period per media is missing. Pricing method is not CPM. Banner has not been designed.
1-2: Pricing method is CPM, and mathematics are correct, but campaign consists of only one media. No argumentation why the media is chosen. Screen captures of media cards / rates are missing. Banner has been designed, but it alignment with campaign planning is poor.
3-4: The campaign includes two or more media, mathematics are correct and the campaign has been built according to instructions. Student provides arguments for his/her campaign and ad format solutions. Banner design is quite good, CTA taken into account.
5: The campaign includes two or more media, mathematics are correct and campaign has been built according to instructions. Targeting pricing (if applicable) has been taken into account. Banner stands out. Student provides arguments for his/her solutions, which demonstrate expertise.



GROUP ASSIGNMENTS:

1st Assignment: Website traffic and how to increase it organically (SEO) and by paying (SEA) (30%), multiply assignment grade by 6

0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization. Plagiarism more than 25%.
1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
3-4: All the required aspects are covered and the use of references is sufficient and correct. Group has made searches using keywords. A grade of 4 requires, among other things, that the team's development proposals are clearly based on the results provided by the tools and that the advertising campaign is meaningful and logical.
5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO and SEA. Use of references is versatile and correct.

2nd = Final Assignment: Build a digital marketing strategy for a small company (30%), multiply points by 6:

0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used. Plagiarism more than 25%.
1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.



In group assignments: when assessing the performance of an individual student, peer evaluation (within a group) is in use. In other words, the student's group work activity effects on the course grade.

FINAL COURSE GRADE SCALE:

0-25: fail
26-49: 1
50-64: 2
65-79: 3
80-89: 4
90-100: 5


Degree of student's participation and in-class activity level can raise or lower the grade. Note: minimum 50% attendance is required for passing the course.

Assessment criteria, fail (0)

0-25 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment". Student is absent from classes more than 50% (= 4 classes or more).

Assessment criteria, satisfactory (1-2)

26-64 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Assessment criteria, good (3-4)

65-89 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Assessment criteria, excellent (5)

90-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Objective

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Content

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Materials

Lecture materials and other materials shared on ITSLearning (e.g., podcasts, videos, blogs, etc.)

Teaching methods

- Face-to-face instruction (lectures, group work, pair work, exam)
- Independent study of theory and information retrieval
- Collaborative learning methods (group work and its presentation)

Exam schedules

The course includes an exam to be taken on ITS. The exact date will be announced later.

International connections

Collaborative learning & innovation pedagogy.

Completion alternatives

-

Student workload

The course consists of a pre-assignment (see instructions below), lectures, an exam in ITS and group assignments.

Theory will be covered in lecture sessions as well as through independent study. The course also emphasizes presentation skills, and providing peer feedback.

At the end of the course, students will provide peer feedback on their group's collaboration, which the instructor can use in assessments (the instructor may adjust the student's grade based on systematically identified factors that raise or lower the grade according to the peer feedback).

Course Credits: 5 ECTS = approx. 135 hours of student work

The course has a 50% attendance requirement. The course cannot be passed if a student attends less than 50% of the face-to-face sessions.

PRE-ASSIGNMENT: Compile a list of 20 digital marketing terms, including their English names and abbreviations, along with descriptions in Finnish. Submit the list (e.g., docx or pdf) on ITSLearning before the first session of the course (September 4th, 2023).

For example, Call to Action (CTA) = a prompt that directs the user to click on an ad or content to proceed (e.g., "Read more" or "Buy now")

Content scheduling

Timing: September 4th - November 6th, 2023

The course covers the following topics:

- Introduction to Digital Marketing (including concepts, role in marketing and business)
- Content Marketing and Customer Journey
- The importance of a website/e-commerce site in marketing
- Web design principles (including SEO, mobile-first, UX/UI, accessibility)
- Opportunities in Social Media and Influencer Marketing
- Digital Advertising (including Search Engine Advertising & Social Media Advertising)
- Fundamentals of Google Analytics 4

Further information

ITSLearning and email

Evaluation scale

H-5

Assessment methods and criteria

Assignments & assessment criteria:
- Pre-assignment (Pass/Fail)
- Digital marketing strategy group assignment (report and presentation) 60% (0-5)
- SEO group assignment 30%
- Exam 10 % (0-5)
- Participation (attendance percentage and participation in teaching and presentation sessions)
- Self & Peer review (Pass/Not completed)

During the course, you can earn participation points through the following ways:
- Attendance (minimum 50%)
- General engagement during lectures and presentation sessions

The course has a 50% attendance requirement. The course cannot be passed if a student attends less than 50% of the face-to-face sessions.

Assessment criteria, fail (0)

If a student attends less than 50% of the face-to-face sessions, does not participate in group assignments or exam, does not provide peer feedback or fails to complete the pre-assignment, the course completion will be marked as "Fail." Freeriding in group work will result in course failure.

Assessment criteria, satisfactory (1-2)

The student follows instructions but lacks independent problem-solving skills Group reports reflect a level of quality similar to AI-generated content, lacking personal reflection and insights.

The student demonstrates weak participation in group work and its presentation and lacks a professional work approach. The linguistic quality of the group reports, as well as the student's professional impression, is at a satisfactory level. The assessed assignment(s) have been submitted late.

The student's attendance in face-to-face sessions is approximately 50-60%.

Assessment criteria, good (3-4)

The student demonstrates excellent independent and group work skills, effectively utilizing their industry knowledge. The group assignments show a significant amount of original thought and insights, and the sources used are transparently cited.

Group assignments are clearly goal-oriented and innovative. The theoretical foundation is well-justified and applied appropriately to the topic. The conclusions are logically and clearly presented, and the submitted work is polished. The language of the group reports is of high quality. The student's presentation skills are good, or they show a genuine interest in improving their presentation skills.

The student actively participates in teaching sessions and group work, and their attendance in face-to-face sessions is at least 75%.

Assessment criteria, excellent (5)

The student excels in both independent and group work, effectively utilizing and applying industry knowledge in their studies. Group reports demonstrate an extensive amount of original thought and insights, with sources transparently cited.

Group assignments are clearly goal-oriented, innovative, and directly applicable to real-world needs. A diverse range of sources has been utilized, demonstrating critical selection. Conclusions are well-founded in the theoretical foundation, presented logically, and the reflection genuinely encompasses the group's/student's own perspectives. The work is highly polished. The presentation of the group assignments is inspiring and innovative, reflecting a willingness to take risks. Group work is carried out with a professional work approach, adhering to the group's own rules.

The student is remarkably active in teaching and presentation sessions, as well as in group work, and maintains an attendance of approximately 100% in face-to-face sessions.

The linguistic quality of the group reports and the professional impression made by the student are of an exceptional level.

Evaluation scale

H-5

Objective

After completing the course the student is able to
- distinguish the differences between businesses representing basic hospitality services and those providing services based on experience economy
- apply the theories of experience economy in context of wellness services
- identify trends and the impacts of wellness at customer, company and destination level.

Content

- Models of experience management
- Wellness services as experiences
- Wellness trends and forecasts

Evaluation scale

H-5

Objective

After completion of the study unit the student is able to
- complete an accounting period for a small company by using accounting software
- calculate value-added tax and the amount of employer's contributions in the monthly bookkeeping
- calculate the company's taxable income based on bookkeeping
- calculate payable taxation for the employee
- read and analyze financial statement reports

Content

- accounting rules/principles
- payroll accounting
- value-added tax
- information on employer's contributions and value-added tax to the authorities
- accounting deferrals and financial statement
- basics of direct taxation
- analysis of financial statement reports

Materials

Ebooks (to be confirmed at the beginning of course, there may be better newer books available):
Bettner, Mark S.(2015), Using accounting & financial information : analyzing, forecasting & decision making
Tiffin, Ralph (2006), Finance and Accounting Desktop Guide
Complementary study material will be presented during the course in itslearning

Teaching methods

Group meetings
Class room introduction to theme and short videos with connected course task
Exercises and other course tasks
Study journal
Final examination

Exam schedules

Final examination at the end of the course.

International connections

Innopeda, which is based on experiments, sharing of information and knowledge as well as combining different view points. Student-centered learning, problem solving, flipped classroom.

Student workload

All course tasks and study journal in Itslearning need to be returned.
Final examination.

Content scheduling

the nature, functions, scope and principles of accounting
income statement and balance sheet
management accounting, budgeting, analysing
sources of finance
financial analysis

learning tasks and exercises in Itslearning
small group meetings, individual or group learning

Evaluation scale

H-5

Assessment criteria, satisfactory (1-2)

All learning tasks done and study journal returned.
Exam passed with grade 1-2

Assessment criteria, good (3-4)

All learning tasks done and study journal returned, with good (3) or very good (4) quality of work and showing deep knowledge in theme and applying theory in learning tasks.
Exam passed with grade 3-4

Assessment criteria, excellent (5)

All learning tasks done and study journal returned, with excellent quality of work and showing deep knowledge in theme and applying theory in learning task.
Exam passed with grade 5

Objective

The student is able to
- introduce alternative sources of financing for a company
- make up a short-term cash budget and utilize it in cash management
- chart the risk factors of a company and the methods of risk management related to them.

Content

- Financial planning and alternatives
- Cash management
- Capital budgeting
- Risk management and insurances
- Investment alternatives of a private person
- Financing International Business

Materials

Ebooks (to be confirmed at the beginning of course, there may be better newer books available):
Bettner, Mark S.(2015), Using accounting & financial information : analyzing, forecasting & decision making
Tiffin, Ralph (2006), Finance and Accounting Desktop Guide
Complementary study material will be presented during the course in itslearning

Teaching methods

Course assignments will be described in Itslearning platform and introduced during the course.
Each theme has learning tasks and exercises in Itslearning
Small group meetings, individual or group learning
Study journal
Final exam

Exam schedules

Final examination will be at the end of the course. If not passed, can you can try again 2 times (in total 3 attempts). If passed, you can try to get better grade by retaking the exam 1 time (in total 2 attempts).

International connections

Innopeda, which is based on experiments, sharing of information and knowledge as well as combining different view points. Student-centered learning, problem solving, flipped classroom.

Student workload

Course assignments will be described in Itslearning platform and introduced during the course.

Content scheduling

Content topics by course session (draft/preliminary planning)
1) Course introduction (innopeda, pyramid, learning journal). Financial Statement analysis: Profitability, liquidity, solvency.
2) Growth company financing cycle. Course tasks related to IFRS, Equity vs Debt Investing (risk vs reward)
3) Small Group Team Work related to Financially stable business operations
4) Presentation related to Financially stable business operations
5) Small Group Team Work related to alternative sources of financing
6) Presentation related to alternative sources of financing
7) Small Group Team Work related to analysis of an investment opportunity
8) Presentation related to analysis of an investment opportunity
9) Final Examination
10) Final Examination 2nd opportunity (for those who wish to retake)
11) Final Examination 3rd opportunity (for those who wish to retake)

Further information

Course plans and resources are in Itslearning study platform.

Course requires independent work and applying financial management theory to practice, for example by literature study plus applying the knowledge in course tasks.

Communication mainly in class room meetings. In addition, messaging related to course tasks is possible in itslearning.

Evaluation scale

H-5

Assessment methods and criteria

The final grade of the whole course is based on all course assignments done during the course, the study journal with self evaluation, and the final examination.

Assessment criteria, fail (0)

Student is not attending adequately or has not returned course assignments or has a poor performance in examination.

Assessment criteria, satisfactory (1-2)

All learning tasks done and study journal returned.
Exam passed with grade 1-2

Assessment criteria, good (3-4)

All learning tasks done and study journal returned, with good (3) or very good (4) quality of work and showing deep knowledge in theme and applying theory in learning tasks.
Exam passed with grade 3-4

Assessment criteria, excellent (5)

All learning tasks done and study journal returned, with excellent quality of work and showing deep knowledge in theme and applying theory in learning task.
Exam passed with grade 5

Objective

The student is able to
- introduce alternative sources of financing for a company
- make up a short-term cash budget and utilize it in cash management
- chart the risk factors of a company and the methods of risk management related to them.

Content

- Financial planning and alternatives
- Cash management
- Capital budgeting
- Risk management and insurances
- Investment alternatives of a private person
- Financing International Business

Materials

Ebooks (to be confirmed at the beginning of course, there may be better newer books available):
Bettner, Mark S.(2015), Using accounting & financial information : analyzing, forecasting & decision making
Tiffin, Ralph (2006), Finance and Accounting Desktop Guide
Complementary study material will be presented during the course in itslearning

Teaching methods

Course attendance and activity, quality of returned course assignments, points earned in examination.

International connections

Innopeda, which is based on experiments, sharing of information and knowledge as well as combining different view points. Student-centered learning, problem solving, flipped classroom.

Student workload

Course assignments will be described in Itslearning platform and introduced during the course.
Exercises and other course tasks
Study journal
Final exam

Content scheduling

Content topics:
- Profitability, liquidity, solvency
- Alternative sources of financing for a company
- Financially stable business operations
- Financial analysis of investment opportunities
- Risk management

Scheduled online meetings:
12.09.2023 16.00 - 18.00
19.09.2023 16.00 - 18.00
26.09.2023 16.00 - 18.00
03.10.2023 16.00 - 18.00
10.10.2023 16.00 - 18.00
24.10.2023 16.00 - 18.00
31.10.2023 16.00 - 18.00
07.11.2023 16.00 - 18.00
14.11.2023 16.00 - 18.00 Final Examination
21.11.2023 16.00 - 18.00 Final Examination 2nd opportunity (for those who wish to retake)
28.11.2023 16.00 - 18.00 Final Examination 3rd opportunity (for those who wish to retake)

Further information

Course requires independent work and applying financial management theory to practice, for example by literature study plus applying the knowledge in course tasks.

Evaluation scale

H-5

Assessment methods and criteria

The final grade of the whole course is based on all course assignments done during the course and the final examination.

Assessment criteria, fail (0)

Student is not attending adequately or has not returned course assignments or has a poor performance in examination.

Assessment criteria, satisfactory (1-2)

Student is attending adequately and has returned course assignments and has poor performance in examination.

Assessment criteria, good (3-4)

Student is attending adequately and has returned course assignments and has good (3) or very good (4) level of performance in examination.

Assessment criteria, excellent (5)

Student is attending adequately and has returned course assignments showing expert level knowledge and has excellent level of performance in examination.

Objective

The student is able to?
- introduce alternative sources of financing for a company
- make up a short-term cash budget and utilize it in cash management
- chart the risk factors of a company and the methods of risk management related to them.

Content

- Financial planning and alternatives
- Cash management
- Capital budgeting
- Risk management and insurances
- Investment alternatives of a private person
- Financing International Business

Materials

Ebooks (to be confirmed at the beginning of course, there may be better newer books available):
Bettner, Mark S.(2015), Using accounting & financial information : analyzing, forecasting & decision making
Tiffin, Ralph (2006), Finance and Accounting Desktop Guide
Complementary study material will be presented during the course in itslearning

Teaching methods

Course attendance and activity, quality of returned course assignments, points earned in examination.

International connections

Innopeda, which is based on experiments, sharing of information and knowledge as well as combining different view points. Student-centered learning, problem solving, flipped classroom.

Student workload

Course assignments will be described in Itslearning platform and introduced during the course.
Exercises and other course tasks
Study journal
Final exam

Content scheduling

Content topics:
- Profitability, liquidity, solvency
- Alternative sources of financing for a company
- Financially stable business operations
- Financial analysis of investment opportunities
- Risk management

Scheduled online meetings:
12.09.2023 16.00 - 18.00
19.09.2023 16.00 - 18.00
26.09.2023 16.00 - 18.00
03.10.2023 16.00 - 18.00
10.10.2023 16.00 - 18.00
24.10.2023 16.00 - 18.00
31.10.2023 16.00 - 18.00
07.11.2023 16.00 - 18.00
14.11.2023 16.00 - 18.00
21.11.2023 16.00 - 18.00
28.11.2023 16.00 - 18.00
Teams-link will be provided in Itslearning.

Further information

Course requires independent work and applying financial management theory to practice, for example by literature study plus applying the knowledge in course tasks.

Evaluation scale

H-5

Assessment methods and criteria

The final grade of the whole course is based on all course assignments done during the course and the final examination.

Assessment criteria, fail (0)

Student is not attending adequately or has not returned course assignments or has a poor performance in examination.

Assessment criteria, satisfactory (1-2)

Student is attending adequately and has returned course assignments and has poor performance in examination.

Assessment criteria, good (3-4)

Student is attending adequately and has returned course assignments and has good (3) or very good (4) level of performance in examination.

Assessment criteria, excellent (5)

Student is attending adequately and has returned course assignments showing expert level knowledge and has excellent level of performance in examination.

Objective

Opiskelija aktivoi ruotsin kieltään, niin että hän ymmärtää puhuttua ja kirjoitettua kieltä sekä osaa tuottaa sitä arkipäivän tilanteissa. Lisäksi hän hallitsee ruotsin kielen keskeiset rakenteet. Tämän opintojakson jälkeen opiskelija pystyy paremmin seuraamaan tulevia pakollisia ruotsin opintojaksoja. Opintojaksoa suositellaanniille, jotka kokevat ruotsin taitonsa puutteelliseksi.

Evaluation scale

H-5

Objective

Opiskelija aktivoi ruotsin kieltään, niin että hän ymmärtää puhuttua ja kirjoitettua kieltä sekä osaa tuottaa sitä arkipäivän tilanteissa. Lisäksi hän hallitsee ruotsin kielen keskeiset rakenteet. Tämän opintojakson jälkeen opiskelija pystyy paremmin seuraamaan tulevia pakollisia ruotsin opintojaksoja. Opintojaksoa suositellaanniille, jotka kokevat ruotsin taitonsa puutteelliseksi.

Evaluation scale

Hyväksytty/Hylätty

Objective

Opiskelija aktivoi ruotsin kieltään, niin että hän ymmärtää puhuttua ja kirjoitettua kieltä sekä osaa tuottaa sitä arkipäivän tilanteissa. Lisäksi hän hallitsee ruotsin kielen keskeiset rakenteet. Tämän opintojakson jälkeen opiskelija pystyy paremmin seuraamaan tulevia pakollisia ruotsin opintojaksoja. Opintojaksoa suositellaanniille, jotka kokevat ruotsin taitonsa puutteelliseksi.

Evaluation scale

H-5

Objective

Student can clarify own business idea.
Can present own business idea.
Will receive entrepreneurship coaching.

Content

Student will present own business idea
Student will participate GSEA training and competition.

International connections

The Global Student Entrepreneur Awards, or GSEA, is a student entrepreneurship competition for university of applied sciences and university students. A student entrepreneur studying at a Finnish higher education institution may participate in the competition, who has had business operations in addition to studies for at least six months and a turnover of at least 500 USD or the company has received at least 1000 USD in funding. Students must be between 18 and 30 years old.

Student workload

Course working methods and scheduling Implementation 7.8.-15.2.2024.
Detailed scheduling and more detailed instructions for the course are in Itslearning.
If you work in a team company, other partners can participate in the preparation of the presentation and other pro-competitive activities.

Contents of the course:
1. Conducting and developing one's own business
2. Registration for the competition (registration https://webportalapp.com/sp/login/eo-studentapplications-2024)
3. Participating in pitching coaching
4. Utilizing the sparring of entrepreneurs
5. Participation in the competition
6. Reflection and writing and returning the report and conducting an entrepreneurship competence survey (YOOP) with justification

Assessment criteria, approved/failed

Accepted completion requires that the student meets the prerequisites for the course, enrolls in the GSEA competition according to the given instructions, prepares for her/his own presentation in the GSEA competition and presents her/his own business idea in her/his turn either on-site in Turku or over the net. In addition to participating in the competition, the student will write a report in accordance with the instructions given.

Content scheduling

A student who meets the prerequisites for the course contributes to the development of her/his own business. She/He is trained in the glorification and persuasive presentation of his business idea. The student prepares her/his own presentation and participates in the coaching offered. Students will participate in the Finnish sectional competition on 31 January 2024 in Turku at the Kupittaa campus area in a location to be announced later or remotely online. The student keeps her/his own presentation according to the instructions given and receives feedback from the judges. The winner of the Finnish competition (Finnish citizen) will be able to represent her/his country and their own company in the European competition. If she/he succeeds there, she/he has a chance to enter the global competition. Read more about GSEA competition at gsea.org.

Evaluation scale

Hyväksytty/Hylätty

Assessment methods and criteria

Assessment scale: Approved/failed.

Qualifications

Global Student Entrepreneur Awards (GSEA) is a student entrepreneurship competition, that is aimed to college and university students. A student entrepreneur studying at a Finnish university who has had a business alongside studies for at least half a year and has a turnover of at least USD 500 or the company has received at least USD 1000 in funding can participate in the competition. The student must be between 18 and 30 years old.

Objective

The student is able
- to analyse and apply different meeting and event planning process models
- to recognise and apply different services as well as different wellness components in a meeting or event concept
- to arrange a healthy, sustainable and customer-oriented meeting or event.

Content

- Event and meeting planning process models
- Mental and physical well-being elements in meeting and event context
- Planning, implementation and documentation of a meeting or event project

Materials

Links to material are in ITS learning Platform. Some updates will be made in the beginning of the course in September.

1. U.S. Department of Labor, Employment, and Training Administration 2016. Competencies Established for Meeting, Events, and Exhibition Management (available at: https://www.careeronestop.org/CompetencyModel/info_documents/EventManagement-CaseSummary.pdf)
2. Meeting Professionals International. 33 Skills Needed to Become a Successfull Event Planner (available at: https://www.mpi.org/blog/article/33-skills-meeting-and-event-planners-need-to-succeed)
3. Arlington Convention & Visitors Bureau: 25 Pivotal Hospitality Trends for 2018.
https://www.smartmeetings.com/magazine_article/25-pivotal-hospitality-trends-for-2018
4. World Health organisation. Planning healthy and sustainable meetings.
http://www.euro.who.int/__data/assets/pdf_file/0005/373172/healthy-meetings-eng.pdf
5. Ulkoministeriön vastuullisen kokoustamisen opas: https://um.fi/documents/35732/0/Green+Meeting_suom_final+%282%29.pdf/5f119a18-9d56-821f-c867-67b1141726e3?t=1554276947781 (In Finnish only)
6. Wellness Sector Spotlight: The Stunning Shift to Telehealth & Telewellness. Kongressijärjestön raportti 2019: https://www.iccaworld.org/cnt/files/ICCA%20Sustainability%20Report%202019.pdf

ADDITIONS TO BE MADE WITHIN SEPTEMBER

Teaching methods

The course is based on active learning. The aim is for students to master core concepts and meeting/event planning models and to be able to relate what they have learnt to a project to be implemented. The course includes independent individual learning and study (distance work), reading circles, presentations of outputs, project work and reflection on learning.

Exam schedules

There is no exam in this course. Evaluation is based on output, assignments and work during the course.

International connections

Teaching at Turku University of Applied Sciences is based on #Innopeda, a learning method developed at TURKU AMK. Innopeda is based on experimentation, knowledge sharing and combining different approaches. With Innopeda we combine teaching, research and development, internationality and cooperation with working life. Find out more about Innopeda on the Intranet Messi.

Student workload

Reading&learning circles (3) and oral presentations from reading&learning circles (3)
A possibility to be part of a survey group in larger events in Turku.
Practical project - written project implementation plan in small groups and implementation on event days
Peer and self-evaluation
Final written reflection (this is the basis for the grade)

Sizing of student work:
5ects is 133h of student work and is divided as follows
65h contact hours (of which 20 - 25h for the event).
68h of independent work

Content scheduling

After completing the course, students will be able to
- analyse and apply different meeting and event planning processes
- identify and apply different services and different welfare components in a meeting or event concept
- organize a meeting or event that promotes well-being, is sustainable and customer-oriented
Content:
- Process models for event and meeting planning
- Elements of mental and physical well-being in a meeting and event context
- Planning, implementing and documenting a meeting or event project

Planning and organizing a meeting, planning and organizing the event and its organisation:
Please refer to the online schedule for facilities and times.

Further information

Events to be organized are
1) International Language Week ILW - 18.11. -23.11. at EDU Campus.

2) The main event is in co-operation with Turku UAS: Find Your Future - Ura ja Rekrymessut (Career and recruiting fair). The fair is on EDU and ICT campuses on Thursday 28.11.2024

3) Possible participation on National Congeress Delegation Survey in Turku. Details announced within September

Evaluation scale

H-5

Assessment methods and criteria

Reading circles (3) and oral presentations of reading circles (3) - assessment 1-5 (teacher assessment)

Project implementation:
Implementation of the event - written implementation plan for the project in small groups and implementation on the event days - assessment 1-5 (written part omitted)
Peer and self-assessment on a scale of 1-5, will have an indicative effect on the final grade
Final written reflection assessment 1-5 (teacher assessment, forms the basis of the evaluation)

Participation on Congress Delegation Survey.

Assessment criteria, fail (0)

Completions (reading&learning circles, final reflection) are incomplete and do not meet the minimum requirements, and supplements are not returned on time, OR the student does not participate in the planning and implementation of either one of the events 1 or 2.

Assessment criteria, satisfactory (1-2)

Project work and preparatory reading&learning circles
The student/group works independently, but not fully in line with the objectives of the curriculum. No guidance is used. The knowledge base is unilaterally covered in the reading&learning circle and applied in the project. The presentation of selected perspectives and own conclusions is weak and some of the objectives of the course are not achieved. The outputs of the reading circles do not include critical reflection or synthesis. The small group project implementation plan based on the reading circle proposals does not clearly support the implementation of the small group project or is incomplete and overly detailed.
Final reflection
Reflection does not demonstrate mastery of the reading and reflection remains superficial. The learning from the event implementation (project) is either self-evident or superficial. Reflection is one-sided and/or brief. Lack of teamwork. Absences.

Assessment criteria, good (3-4)

GRADE 3
Project work and preparatory reading&learning circles:
The student/group is proactive, innovative and critical to some extent and makes good use of the learning material. The selection and use of the theoretical knowledge base and the latest research findings are quite varied and appropriate to the topic. The readings are discussed and the overall issues are presented in a largely logical and clear manner.
The output contains critical thinking and is active. The outputs of the reading circles are partly useful for the implementation of the project.
Final reflection
The reflection will return to the theoretical knowledge base and will be complemented by the lessons learned and the project experience. Reflection is quite complex or partly analytical, reflecting on what has been learned. The reflection paper is a coherent whole, in line with the assignment.

Fairly active participation in the planning and implementation of the event or teamwork to be developed.

Grade 4 fulfills the requirements for grade 3, yet does not cover enough criteria to be a 5.

Assessment criteria, excellent (5)

Project work and preparatory reading&learning circles:
The student/group draws on the resources and skills of the whole group. There is good preparation and clear interest in the topic of the learning circle. The student/group is able to critically analyse different possible solutions for the project and to build a customer-oriented package taking into account the different perspectives and constraints of the event implementation. The student/group has received feedback constructively and has also used it during the project work. The work of the group is dialogical and develops the knowledge and skills of all participants.
Final reflection:
The reflection is a logical and coherent whole. The reflection clearly demonstrates a comprehensive knowledge of the theoretical background and the business context, the application of the knowledge base to the project and the structuring of the learning. The text is analytical and partly critical.
Active participation in the planning and implementation of the event as part of a team.

Objective

Having completed the course the student is able to
- understand how HRM can contribute to organizational performance
- recognize the principal functions of HR
- develop an understanding of how the principles and practices human resource management
- help firms to attract, retain, and develop its human capital.

Content

- strategic management and Strategic HR management
- core processes and functions of HRM
- work analysis and job design
- recruitment process
- performance management and appraisal, reward management

Materials

- Course book: Dessler, Gary (2017 or 2019). Human Resource Management, 15th/16th edition, Harlow: Pearson Education.
There are several hard copies of the 13th, 15th and 16th editions at the Lemminkäinen library which are also fine to use for this course.
- Additional reading materials in Itslearning

Teaching methods

Flipped Learning: the students study the theoretical background at home (cf. reading to be completed prior to every class)
The contact hours are mainly used to do case studies and workshops.
BYOD for each “lecture” as the course book & internet access are needed to do the case studies

Exam schedules

This course is based on the completion of assignments and there is no exam.

International connections

Flipped learning, case study method, project base

Completion alternatives

Providing a lecture about HRM - topic(s) to be defined with the responsible teacher - to the class.

Student workload

Contact Sessions: 40 hours
Individual and team assignments: ~ 40 hours
Readings: ~40 hours

Content scheduling

Course introduction and key concepts
2. HRM strategy and analysis
3. work analysis and talent management process, deadline for individual assignment 1 and peer review in class
4. Personnel planning, employee testing and interviewing candidates
5. Reviewing questions for the team assignment; performance management and appraisal, reward management
6. Guest lecture (to be confirmed), deadline for individual assignment 2 and peer review in class
7. Strategic Pay plans
8. Course wrap and team presentations

Further information

Priority will be given to Business Operations Management and exchange students.

Possible traveling costs at the expense of the student might occur for the completion of the team assignment (interview of an HR specialist).

Evaluation scale

H-5

Assessment methods and criteria

The course is based on case studies which are done in class. Therefore a 70% attendance is required to be able to pass the course.

All the components (individual assignments, peer reviews…) of this course will be graded as follow:
Fail (0pts)
Good (1pts)
Excellent (2pts)
2 Individual assignments: 4 points maximum
2 peer reviews: 4 points maximum
2 impromptu tests: 4 points maximum
1 team assignment (team presentation and executive summary): 4 points
The students can get a maximum of altogether 16 points.
The points translate as follow for the final grade:
0-6 points: failed; 7 points: 1; 8-9 points: 2; 10-11 points: 3; 12-13 points; 4; 14-16 points: 5

Please note that:
Missing a deadline equals 0 points (unless medical certificate)
The two individual assignments and the team assignment are compulsory to do to be able to pass the course. Missing a peer review or an impromptu test is not disqualifying, it only affects negatively the final grade.
Assessment scale H-5
Fail (0)

Assessment criteria, fail (0)

The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Several parts of the text are unclear.

Assessment criteria, satisfactory (1-2)

The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Some parts of the text are unclear.

Assessment criteria, good (3-4)

The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas in writing to the reader. Important parts of the text are clear and well written.

Assessment criteria, excellent (5)

The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas in writing to the reader in a professional way. Most of the text is clear and well written.

Objective

Having completed the course the student is able to
- understand how HRM can contribute to organizational performance
- recognize the principal functions of HR
- develop an understanding of how the principles and practices human resource management
- help firms to attract, retain, and develop its human capital.

Content

- strategic management and Strategic HR management
- core processes and functions of HRM
- work analysis and job design
- recruitment process
- performance management and appraisal, reward management

Materials

Course Book:
Dessler, Gary (2019). Human Resource Management, 16th edition, Harlow: Pearson Education.
OR
Dessler, Gary (2017). Human Resource Management, 15th edition, Harlow: Pearson Education.

Reading materials in Itslearning

Teaching methods

Each study week is composed of the following elements:
1. Studying the assigned chapter(s) from the course book
2. Case study in pairs and peer review or study team discussion
3. Feedback and Wrap-up from the lecturer every week

Exam schedules

This course is completed through assignments and there is no exam.

International connections

Flipped learning, case study based.

Student workload

Studying the 8 assigned Chapters: 60 hours
4 pair assignments: 50 hours
3 Team discussions (preparation and the actual discussion): 10 hours

Content scheduling

The 1st deadline is on April 21st and there will be weekly deadlines until June 2nd. The course environment will open two weeks before the first deadline. Study teams and the student pairs will be formed prior to the start of the course.

Introduction and key concepts
HRM strategy and analysis
Job analysis and the talent management process
Personnel planning and testing
Interviewing candidates
Training and developing employees
Performance management and appraisal

Evaluation scale

H-5

Assessment methods and criteria

All the components (pair assignments, pair assignment reviews…) of this course will be graded as follow:
Fail (0pts)
Good (1pts)
Excellent (2pts)
4 pair assignments: 8 points maximum
3 team discussions: 6 points maximum
A student can get a maximum of altogether 14 points.
The points translate as follow for the final grade:
0-5 points: failed; 6 points: 1; 7-8 points: 2; 9-10 points: 3; 11-12 points: 4; 13-14 points: 5
Please note that missing a deadline equals 0 points (unless medical certificate).

Assessment criteria, fail (0)

The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Several parts of the text are unclear.

Assessment criteria, satisfactory (1-2)

The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Some parts of the text are unclear.

Assessment criteria, good (3-4)

The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas in writing to the reader. Important parts of the text are clear and well written.

Assessment criteria, excellent (5)

The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas in writing to the reader in a professional way. Most of the text is clear and well written.

Objective

Upon completion of this course, the students is able to
- distinguish between strategic management and operational management decisions
- distinguish between leadership and management approach at company and destination level
- recognize the role of HR, use of technologies, competence development, and occupational wellness in tourism and hospitality industry
- explain the importance of soft skills in work community and customer contacts

Content

- Leadership and developing employee competencies and occupational wellness
- Adaptability, problem solving, conflict resolution and teamwork
- Standardized processes, service standards and technology in customer encounters

Materials

Dessler, Gary (2019). Human Resource Management, 16th edition, Harlow: Pearson Education.
OR
Dessler, Gary (2017). Human Resource Management, 15th edition, Harlow: Pearson Education. (available online in FINNA)

Johnston, Clark and Shulver. 2012. Service Operations Management. Improving Service Delivery. 4th edit. Pearson. e-book, available online in FINNA. Chapters:

And additional reading materials in Itslearning

Teaching methods

Flipped Learning, learning circles, case studies

Exam schedules

There is no exam for this course.

International connections

The student studies most of the concepts at home (individual assignments and team assignment). Important parts of the contact sessions are used to work on case studies.

Completion alternatives

Make sure to contact the teachers within August about it. To be agreed with the teachers before the course starts.

Student workload

Contact lessons: 25h
Studying reading materials ~ 30/50h
Working on assignments and peer reviews ~ 40-60h

Content scheduling

Human Resource Management and Development
Strategic Management and HRM
Leadership key concepts
Leadership and employees' competence development
Orientation of new employees
Destination Level Management
Challenges in Hospitality Industry

Further information

Attendance in class is compulsory as we will do case studies and workshops in class.

Evaluation scale

H-5

Assessment methods and criteria

All the components (individual assignments, peer reviews…) of this course will be graded as follow:
Fail (0pts)
Pass / Good (1pts)
Really good / Excellent (2pts)
• 2 individual assignments: 4 points maximum
• 2 peers reviews: 4 points maximum
• 1 team assignment: 4 points maximum
The points translate as follow for the final grade:
• 12-11 points = grade 5
•10-9 points = grade 4
• 8-7 points = grade 3
• 6 points = grade 2
• 5 points = grade 1
• 4 points and below = fail
OBS: The two individual assignments and the team assignment are compulsory to be able to pass the course. Missing a peer review is not disqualifying, it only affects negatively the final grade.

Assessment criteria, fail (0)

The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Several parts of the text are unclear.

Assessment criteria, satisfactory (1-2)

The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear.

Assessment criteria, good (3-4)

The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.

Assessment criteria, excellent (5)

The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.

Objective

After completing this course the student is able to utilize IT applications in goal-oriented team and project work.

Content

- use of the O365 environment for team communication and information management
- basics of Excel
- drafting of texts, publications and presentations, processing and embedding images
- basics of data protection and security

Evaluation scale

H-5

Objective

After completing this course the student is able to utilize IT applications in goal-oriented team and project work.

Content

- use of the O365 environment for team communication and information management
- basics of Excel
- drafting of texts, publications and presentations, processing and embedding images
- basics of data protection and security

Evaluation scale

H-5

Objective

After completing this course the student is able to utilize IT applications in goal-oriented team and project work.

Content

- use of the O365 environment for team communication and information management
- basics of Excel
- drafting of texts, publications and presentations, processing and embedding images
- basics of data protection and security

Evaluation scale

Hyväksytty/Hylätty

Objective

After completing this course the student
- is able to interact with people from different cultures
- knows the various frameworks on cultures and have a better understanding of how each culture perceives i.e. time and space, face and face-saving, verbal and nonverbal communication
- appreciates the differences in cultural beliefs and communication practices
- is able to apply his/her knowledge and skills in working and communicating with ease and confidence in intercultural situations

Content

Contents:
- cultural frameworks
- cultural awareness and identity
- cultural briefing
- national cultures and cultural influences
- intercultural communication skills
- culture in teams, business cultures

Materials

Study material on itslearning ;
should be completed by all other materials according to students' own focus area

Teaching methods

The course combines many methods:
class sessions
flipped learning,
independent learning includes a small scale project with required research
Working life contacts can be tied and applied

Exam schedules

Individual assignment, a small scale culture project

International connections

Pedagogical approach is international, working life oriented, learning in teams and also co-teaching as the course has two teachers

Completion alternatives

This course can be replaced by a similar course but only after consulting the tutor teacher

Student workload

5 cr = 135 h of student work
4*4h contact sessions with teacher
1*4h contact session with the co-teacher
preparing the assignment
preparing for the contact sessions by reading the material given (flipped learning)

Content scheduling

The course starts on 31 October 2023
After completing this course the student
- is able to interact with people from different cultures
- knows the various frameworks on cultures and has a better understanding of how each culture perceives i.e. time and space, face and face-saving, verbal and nonverbal communication
- appreciates the differences in cultural beliefs and communication practices
- is able to apply his/her knowledge and skills in working and communicating with ease and confidence in intercultural situations

Contents:
- cultural frameworks
- cultural awareness and identity
- national cultures and cultural influences
- intercultural communication skills
- culture in teams, business cultures

Evaluation scale

H-5

Assessment methods and criteria

assignment
active discussion and shared knowledge
self, peer and teacher assessment

documents returned after deadline will result in lowering the grade

Assessment criteria, fail (0)

no returned documents
very inactive presence , only one absence is allowed
documents very shallow or very late

Assessment criteria, satisfactory (1-2)

Cultural Awareness: Student understands the concept of cultural identity and the importance of understanding other cultures. The student is able to describe his/her cultural identity.
Theoretical frameworks on culture: The student is able to identify main concepts from cultural frameworks.
Intercultural communication: The student can describe the importance of intercultural communication skills in social and business situations.
Business cultures: The student is able to describe the importance of understanding business cultures in different national contexts

Deliverables are done but lack analysis.



.
Arviointikriteerit - kiitettävä (5)
Suomeksi
e

Assessment criteria, good (3-4)

Cultural Awareness: The student is able to describe different ways of interpreting culture and cultural awareness, . The student can analyse his/her own cultural identity in relation to the values, customs and practices of other cultures.
Theoretical frameworks on culture: The student is able to describe the frameworks and shows understanding of how they can be used in practice.
Intercultural communication: The student is able to describe the communication skills needed in intercultural situations and demonstrates ability to use them in practice.
Business cultures: The student can explain business practices of different cultures and is able to identify challenges relating to his/her own culture in doing business in another culture.
Discussions showing interest and motivation
Documents well prepared and analytical

Assessment criteria, excellent (5)

Cultural Awareness: The student is able to analyse how national and organizational cultures build cultural identity, and can demonstrate cultural sensitivity and appreciation of other cultures in intercultural encounters.
Theoretical frameworks on culture: The student is able to explain the concept and significance of the frameworks. In addition, the student is able to apply the frameworks in case and authentic situations.
Intercultural communication: The student is able to analyse breaks in communication due to cultural factors and can suggest ways of improving the communicative approach to the situation. The student shows ability to adapt and adjust his/her communication style in various intercultural situations.
Business cultures: The student is able to apply his/her knowledge of business cultures in authentic and case situations. The student is able to analyse and suggest approaches to intercultural business situations.
Professional approach based on experience and knowledge is shown is discussions and in documentation
Assignments show analytical expertise

Objective

After completing this course the student
- is able to interact with people from different cultures
- knows the various frameworks on cultures and have a better understanding of how each culture perceives i.e. time and space, face and face-saving, verbal and nonverbal communication
- appreciates the differences in cultural beliefs and communication practices
- is able to apply his/her knowledge and skills in working and communicating with ease and confidence in intercultural situations

Content

Contents:
- cultural frameworks
- cultural awareness and identity
- cultural briefing
- national cultures and cultural influences
- intercultural communication skills
- culture in teams, business cultures

Evaluation scale

H-5

Objective

Having completed the course, the student is able to:
- realize the cultural aspect in communication
- observe his/her own as well as others’ cultural behavior in various contexts
- find explanations in theories and models
- analyze the similarities and differences and is able to explain reasons behind them
- create inter-cultural business contacts and interact with them
- learn from each other and see different viewpoints

Content

Networking in-campus and out-campus
Hosting international guests, students, teampreneurs at least in one event,
for example: campus events, visits to local business organizations, companies, student events
Joint training sessions with international teams
Building required networks for upcoming projects
Contacting international companies

Teaching methods

Intercultural networking takes place in multicultural situations such as training sessions, project meetings, meetings with clients or representatives from working life, discussions with TUAS staff members, student tutors and exchange students.
Different situations/feelings/observations are noted in a portfolio and discussed in training sessions as for the student to get a better insight of what happened and why, and to learn the reasoning behind it. After reflection, a better understanding should result in better behaviour leading to better co-operation. The student will learn more about different cultures as well as his own culture also trough studying relevant theory.

International connections

This course is based on the working culture of BusinesAcademy incl training sessions, learning agreement, business and reading.
Students present the learning outcomes in their portfolios.

Completion alternatives

Course is targeted for students working at the BusinessAcademy.

Student workload

Project hours related to this competence are counted. The rest of the hours comes from reading and training sessions as well as from networking with representatives from different cultures. All projects should include a project plan with pre-motorola followed by post-motorola. Project hours constitute of project planning, execution and reporting as well as of reading and implementing theories (books, TED talks, research material) chosen by the student. (135 h/5 credits)
A student will write one book reflection per 5 credits.

Content scheduling

Networking in-campus and out-campus
Hosting international guests, students, teampreneurs at least in one event,
for example: campus events, visits to local business organizations, companies, student events
joint trainings with international teams
Building required networks for upcoming projects
Contacting international companies
Making international business

Evaluation scale

H-5

Assessment methods and criteria

Learning outcomes presented in student´s portfolio.

Assessment criteria, fail (0)

Requirements doesn't fulfill.

Assessment criteria, satisfactory (1-2)

1 -2, the student is able to:
-work in multicultural environments as a team member
-identify the main concepts related to international networking and communication and different working practices

Assessment criteria, good (3-4)

Grade 3 - 4, the student is able to
-work efficiently in multicultural environments towards commonly defined goals
-interpret cultural situations and assess the effect of his/her behavior to team work and intercultural meetings.

Assessment criteria, excellent (5)

Grade 5, the student is able to
-network efficiently and goal oriented in an international environment
-solve evential conflicts in international groups
-combine theories, outcomes of training sessions and personal experiences in multicultural teams
-acknowledge personal development areas and work on them
-see the benefits of multiculturalism.

Objective

The student is able to
- work and take an active role in an international project
- communicate and negotiate project requirements (project deliverables, project outcomes) with the customer and the project team
- meet the deadlines and requirements set by and with the customer
- communicate the suggestions developed by the project team to the customer in a professional manner
- understand demands of environments between different countries.

Content

Identifying and contacting SME’s in the Turku region which are looking for internationalize their products/services or abroad
Identifying and contacting companies outside Finland which are looking for business opportunities in Finland
Agreeing with a customer about the deliverables and deadlines/milestones
Identifying and gathering the data needed to perform the required tasks
Implementin a project

Materials

Recommended reading can be found: https://tiimiakatemia.com/wp-content/uploads/2017/06/Tiimiyritt%C3%A4j%C3%A4n-ja-tiimivalmentajan-parhaat-kirjat-valintaopas-2022-23.pdf

Teaching methods

Business Academy is a team learning environment which building blocks are:
1. Training Sessions
2. Reading Circles
3. Learning Agreement
4. Project Work/Running Business

Student-teams operate in open business markets. Genuine customer contacts and co-operations with companies make it possible to apply the theories in action. Students have excellent opportunities to build relationships and networks with business decision-makers, stakeholders and partners during their BusinessAcademy studies.

The students are supported in finding their best way of learning by their team coach.

Students act in their own co-operations as teampreneurs and make their own decisions concerning their business.

Feedback, Evaluation and Continuous Development: Continuous feedback using Motorola is part of BusinessAcademy best practices.

International connections

Students study in active and innovative learning environment BusinessAcademy.

Completion alternatives

The student can speciify in its learning agreement the importance of achievements done either uindividually or in the context of a team. Work may be achieved through the organisation team or project sub-teams.

Student workload

On a 5 ECTS workload consits of 100 hours of project work in international project. One book per 5 credits and a reflection is included aswell.

Content scheduling

Goals
The student is able to
- work and take an active role in an international project
- communicate and negotiate project requirements (project deliverables, project outcomes) with the customer and the project team
- meet the deadlines and requirements set by and with the customer
- communicate the suggestions developed by the project team to the customer in a professional manner
- understand demands of environments between different countries.
Content:
Identifying and contacting SME’s in the Turku region which are looking for internationalize their products/services or abroad
Identifying and contacting companies outside Finland which are looking for business opportunities in Finland
Agreeing with a customer about the deliverables and deadlines/milestones
Identifying and gathering the data needed to perform the required tasks
Implementin a project

Further information

Teams and whatsapp are used. This course is ment only for BusinessAcademy students.

Evaluation scale

H-5

Assessment methods and criteria

The student is evaluated based on the student's own Portfolio. The portfolio is an organized presentation of an individual's projects, reflection and 360 feedback. A portfolio consists of student's list of working hours, reading reflections, the outputs of student's projects (documents, reports, pictures, links, videos, etc.). The student convinces one's coach with the portfolio about one's competence and learning.

Assessment criteria, fail (0)

A student hasn't got an international experience and can't proof any international customer project.

Assessment criteria, satisfactory (1-2)

The student
- works actively to generate value in an international customer project.
- understands and identifies customer needs
- improves one's action based on feedback
- needs help from the coach and team mates to complete a customer project

Assessment criteria, good (3-4)

The student
- works actively and independently to generate value in an international customer project.
- understands and identifies customer needs
- improves one's action based on feedback
- is able to take advantage of advises and help from the coach and team mates to complete a customer project in perfect way

Assessment criteria, excellent (5)

The student
- works actively and independently to generate value in an international customer project.
- understands and identifies customer needs
- improves one's action based on feedback
- is able to take advantage of advises and help from the coach and team mates to complete a customer project in perfect way
- is able to organize the team and help the others to complete a customer project in perfect way

Objective

The student is able to
- work and take an active role in an international project
- communicate and negotiate project requirements (project deliverables, project outcomes) with the customer and the project team
- meet the deadlines and requirements set by and with the customer
- communicate the suggestions developed by the project team to the customer in a professional manner
- understand demands of environments between different countries.

Content

Identifying and contacting SME’s in the Turku region which are looking for internationalize their products/services or abroad
Identifying and contacting companies outside Finland which are looking for business opportunities in Finland
Agreeing with a customer about the deliverables and deadlines/milestones
Identifying and gathering the data needed to perform the required tasks
Implementin a project

Materials

Recommended reading can be found: https://tiimiakatemia.com/wp-content/uploads/2017/06/Tiimiyritt%C3%A4j%C3%A4n-ja-tiimivalmentajan-parhaat-kirjat-valintaopas-2022-23.pdf

Teaching methods

Business Academy is a team learning environment which building blocks are:
1. Training Sessions
2. Reading Circles
3. Learning Agreement
4. Project Work/Running Business

Student-teams operate in open business markets. Genuine customer contacts and co-operations with companies make it possible to apply the theories in action. Students have excellent opportunities to build relationships and networks with business decision-makers, stakeholders and partners during their BusinessAcademy studies.

The students are supported in finding their best way of learning by their team coach.

Students act in their own co-operations as teampreneurs and make their own decisions concerning their business.

Feedback, Evaluation and Continuous Development: Continuous feedback using Motorola is part of BusinessAcademy best practices.

International connections

Students study in active and innovative learning environment BusinessAcademy.

Completion alternatives

The student can speciify in its learning agreement the importance of achievements done either uindividually or in the context of a team. Work may be achieved through the organisation team or project sub-teams.

Student workload

On a 5 ECTS workload consits of 100 hours of project work in international project. One book per 5 credits and a reflection is included aswell.

Content scheduling

Goals
The student is able to
- work and take an active role in an international project
- communicate and negotiate project requirements (project deliverables, project outcomes) with the customer and the project team
- meet the deadlines and requirements set by and with the customer
- communicate the suggestions developed by the project team to the customer in a professional manner
- understand demands of environments between different countries.
Content:
Identifying and contacting SME’s in the Turku region which are looking for internationalize their products/services or abroad
Identifying and contacting companies outside Finland which are looking for business opportunities in Finland
Agreeing with a customer about the deliverables and deadlines/milestones
Identifying and gathering the data needed to perform the required tasks
Implementin a project

Further information

Teams and whatsapp are used. This course is ment only for BusinessAcademy students.

Evaluation scale

H-5

Assessment methods and criteria

The student is evaluated based on the student's own Portfolio. The portfolio is an organized presentation of an individual's projects, reflection and 360 feedback. A portfolio consists of student's list of working hours, reading reflections, the outputs of student's projects (documents, reports, pictures, links, videos, etc.). The student convinces one's coach with the portfolio about one's competence and learning.

Assessment criteria, fail (0)

A student hasn't got an international experience and can't proof any international customer project.

Assessment criteria, satisfactory (1-2)

The student
- works actively to generate value in an international customer project.
- understands and identifies customer needs
- improves one's action based on feedback
- needs help from the coach and team mates to complete a customer project

Assessment criteria, good (3-4)

The student
- works actively and independently to generate value in an international customer project.
- understands and identifies customer needs
- improves one's action based on feedback
- is able to take advantage of advises and help from the coach and team mates to complete a customer project in perfect way

Assessment criteria, excellent (5)

The student
- works actively and independently to generate value in an international customer project.
- understands and identifies customer needs
- improves one's action based on feedback
- is able to take advantage of advises and help from the coach and team mates to complete a customer project in perfect way
- is able to organize the team and help the others to complete a customer project in perfect way

Objective

After completing this course the student is able to follow media and the news concerning international economy and world's trade has an overview on the foundation of international economy and the forms of trade policy is able to explain the development and various forms of the world's economic integration and the position of Finland in this context understands and is able to explain the function of open macroeconomics

Content

Contents: foundations of international economy forms of trade policy; forms of economic integration key theories explaining international trade and trade policy international monetary system and regional monetary integration

Exam schedules

Will be announced in class

International connections

Students learn in small groups

Inquiry-based, case studies, experiential learning, collaborative and integrative

Student workload

Students workload = 133hrs

Content scheduling

After completing this course the student is able to follow media and the news concerning international economy and world's trade has an overview on the foundation of international economy and the forms of trade policy is able to explain the development and various forms of the world's economic integration and the position of Finland in this context understands and is able to explain the function of open macroeconomics


Contents: foundations of international economy forms of trade policy; forms of economic integration key theories explaining international trade and trade policy international monetary system and regional monetary integration

Further information

To be announced in class

Evaluation scale

H-5

Assessment methods and criteria

The assessment is based on a scale of: 1 - 5
Active participation in team 10%
Individual assignment 40%
Team assignment 50%

Assessment criteria, fail (0)

The work does not reach the standard level of the course. There is no evidence of further reading or considered thought about the subject matter neither clear demonstration of familiarity with the various terminologies and concepts.

Assessment criteria, satisfactory (1-2)

There is basic understanding of international economic concepts but the knowledge and the processing of knowledge is weak or limited. There is only little evidence of wider reading.

Assessment criteria, good (3-4)

The work is reasonably competent, though there may be some weaknesses. Knowledge of various responsible tourism and wellness business and marketing concepts is adequate and while there is evidence of reading beyond the class, it's patchy or not broad (3).


The work is well developed beyond that given; demonstrates sound conceptual knowledge in responsible tourism and wellness business and reasoning; depth and breadth of reading (4)

Assessment criteria, excellent (5)

The work reflect very high conceptual standard and demonstrate knowledge in responsible tourism and wellness business concepts and autonomous development of reasoning processing well beyond that given in class. There is clear evidence of depth and breadth in reading

Objective

Having completed the course, the student is able to
- define basic terms
- describe most common business models
- apply simple business model analysis

Content

- basic characteristics of digital business
- the most common tools and model used in digital business
- basic methods for business model analysis

Completion alternatives

N/A

Evaluation scale

H-5

Objective

The student is able to
- distinguish between the competitive requirements in international business vs. domestic business
- define different business models in international business
- describe various business strategies when entering and operating in international business
- understand the requirements for marketing in the international business environment
- acquire the needed information for doing business in the EU.

Materials

1. John Daniels, Lee Radebaugh, and Daniel Sullivan. International Business: Environments and Operations, 13/e. Copywrite @ 2011 Pearson Education, Inc. publishing as Prentice Hall
2. Griffin - Pustay. International Business, Sixth Edition. Prentice Hall
3. Alan M. Rugman & Simon Collinson. International Business. @ Pearson Education Limited 2009,. Prentice Hall

Teaching methods

A combination of lectures, case discussions, team work, and presentations

International connections

Experiential learning, inquiry-based, case studies, collaborative, reflective, constructivism, and integrative

Student workload

135 hrs
• First group assignments (30h)
• Second group assignments (30)
• studying the recommended literatures (42h)
• final group project work (33h

Content scheduling

en
Global business has been growing rapidly due to technological expansion, liberalization of governmental policies on international trade and resource movements, more democratic governance, development of institutions needed to support and facilitate international transactions, and increased global competition. Having a global mindset is considered an asset in order to meet the needs of clients that are moving to foreign markets; and order to achieve this global fit, international knowledge is a requirement.
- after taking this course the students will gain competence in reviewing and analyzing international business cases
- gain greater skills dealing with real-life cases and gain immense understanding of international business operations and management

Further information

For more information contact:
Email: Otieno.Mbare@turkuamk.fi
Tel. +358 40 355 0175
Room (??)

Evaluation scale

H-5

Assessment methods and criteria

The grading system is between 1 - 5 where:
1 = Mediocre, 2 = Satisfactory, 3 = Good, 4 = Very good, 5 = Excellent

Active participation, 20%
1 individual assignment 10%
1 group assignments, 30%
Final group assignment, 50%

Assessment criteria, fail (0)

Quantity: the work is not completed and or;
- Quality: the minimum content requirements are not met

Assessment criteria, satisfactory (1-2)

Acceptable, but below average / Satisfactory:
- Research, thinking and communication are hardly acceptable
- Appear to grasp theory and have made a start in showing its applicability

Assessment criteria, good (3-4)

Good understanding of key International business theories, and able to demonstrate how to apply theoretical knowledge into the case studies/assignments. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.

Assessment criteria, excellent (5)

Excellent understanding of key International business theories, and able to demonstrate, apply theoretical knowledge into practice with valuable findings. The student ability to gather and interpret relevant data is consistent throughout the course duration. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.

Objective

The student is able to
- distinguish between the competitive requirements in international business vs. domestic business
- define different business models in international business
- describe various business strategies when entering and operating in international business
- understand the requirements for marketing in the international business environment
- acquire the needed information for doing business in the EU.

Evaluation scale

H-5

Evaluation scale

H-5

Objective

Upon completion of this course, the students will be able to:
• describe the tourism phenomenon and the wellness trend at the international, national, and regional level
• classify and describe different service providers in the tourism, hospitality, leisure and wellness business and the connections between these providers
• identify the push and pull factors of tourism and their significance for tourist flows
• discuss different employment opportunities in the tourism, hospitality, leisure, and wellness business as well as evaluate personal carrier opportunities and development needs

Content

Key terminology, models and concepts of tourism, hospitality, leisure, and wellness business
The key industries of the tourism, leisure and wellness business, economic significance, and forces that drive change
Developments and forecasts in the industry
Carrier opportunities and occupational identity

Evaluation scale

H-5

Objective

The student is able to
- calculate costs and selling price of a product or service
- produce planning and monitoring calculations to support decision making
- make use of information systems and internal accounting reports in planning and monitoring profitability
- use spreadsheet software to produce calculations

Content

- concepts and principles of management accounting
- cost-volume-profit calculation
- pricing methods
- product costing
- budgeting
- investment calculations

Content scheduling

- concepts and principles of management accounting
- cost-volume-profit calculation
- pricing methods
- product costing
- capital budgeting

Evaluation scale

H-5

Objective

Student is able to
- calculate costs and selling price of a product or service
- produce planning and monitoring calculations to support decision making
- make use of information systems and internal accounting reports in planning and monitoring profitability
- use spreadsheet software to produce calculations

Content

- concepts and principles of management accounting
- cost-volume-profit calculation
- pricing methods
- product costing
- budgeting
- investment calculations

Content scheduling

- concepts and principles of management accounting
- cost-volume-profit calculation
- pricing methods
- product costing
- budgeting
- investment calculations

Evaluation scale

H-5

Content scheduling

- pricing methods
- budgeting
- product costing
- capital budgeting

Evaluation scale

H-5

Objective

The student is able to
- understand mechanisms and phenomenons related to public finances and international economics.
- make use of statistics related to economics

Evaluation scale

H-5

Objective

The student is able to
- understand mechanisms and phenomenons related to public finances and international economics.
- make use of statistics related to economics

Evaluation scale

H-5

Objective

Students are able to use legal thinking in business related matters and are familiar with the principles and procedures of legal matters. The student is able to make contracts related to daily business and knows the regulation of marketing products and services. With regard to labor law the student is familiar with regulations related to employment contracts and collective agreements, so that he / she is able to resolve issues related to employment relationships in his / her work duties, if necessary. The student knows basics of company law for corporate administration and own business.

Evaluation scale

H-5

Objective

Students are able to use legal thinking in business related matters and are familiar with the principles and procedures of legal matters. The student is able to make contracts related to daily business and knows the regulation of marketing products and services. With regard to labor law the student is familiar with regulations related to employment contracts and collective agreements, so that he / she is able to resolve issues related to employment relationships in his / her work duties, if necessary. The student knows basics of company law for corporate administration and own business.

Evaluation scale

H-5

Objective

x

Evaluation scale

H-5

Objective

x

Evaluation scale

H-5

Objective

x

Evaluation scale

Hyväksytty/Hylätty

Objective

Having completed the course the student is able to select and use adequate methods in a development project

Content

- development methods and tools in working life
- interview and survey
- documentation
- ethics in development work

Evaluation scale

H-5

Objective

Having completed the course the student is able to select and use adequate methods in a development project

Content

- development methods and tools in working life
- interview and survey
- documentation
- ethics in development work

Evaluation scale

H-5

Objective

Having completed the course the student is able to select and use adequate methods in a development project

Content

- development methods and tools in working life
- interview and survey
- documentation
- ethics in development work

Evaluation scale

H-5

Objective

Having completed the course the student is able to select and use adequate methods in a development project

Content

- development methods and tools in working life
- interview and survey
- documentation
- ethics in development work

Evaluation scale

Hyväksytty/Hylätty

Objective

Having completed the course the student is able to select and use adequate methods in a development project

Content

- development methods and tools in working life
- interview and survey
- documentation
- ethics in development work

Evaluation scale

H-5

Objective

Opiskelija osaa
- toteuttaa pienen yrityksen tilikauden aikaisen kirjanpidon kirjanpito-ohjelmalla
- laskea arvonlisäveron ja työnantajasuoritusten määrän kuukausikirjanpitoon
- laskea yrityksen kirjanpidon perusteella syntyvän verotettavan tulon
- laskea palkansaajan maksettavaksi tulevat verot
- lukea ja analysoida tilinpäätösraportteja.

Content

- tiliryhmien kirjaussäännöt
- palkkakirjanpito
- arvonlisävero
- työnantajasuoritusten ja arvonlisäveron viranomaisilmoittelu
- kirjanpidon jaksotukset ja tilinpäätös
- välittömän verotuksen perusteet
- tilinpäätösraportit ja niiden analysointi

Evaluation scale

H-5

Evaluation scale

H-5

Objective

Having completed the course, the student is able to
- tell about the development of the library system
- understand the meaning of the library law in his/her own community
- identify library as part of surrounding organization.
- communicate and promote library’s role in the society.

Content

The development of library operations
Library Law
National governance and evaluation of libraries
Interest groups and networks
Role of library in the society
Library as an institution and its development

Evaluation scale

H-5

Evaluation scale

H-5

Objective

Having completed the course the student
- is able to design physical and digital library material services
- is able to use various methods in developing and assessing collections
- understands the basics of descriptive metadata and its role in information retrieval
- is able to market and promote collections for various customer groups

Content

Developing library collections
Licensing of e-resources
Marketing library services
Descriptive metadata

Evaluation scale

H-5

Objective

Having completed the course the student
- is able to design physical and digital library material services
- is able to use various methods in developing and assessing collections
- understands the basics of descriptive metadata and its role in information retrieval
- is able to market and promote collections for various customer groups

Content

Developing library collections
Licensing of e-resources
Marketing library services
Descriptive metadata

Evaluation scale

H-5

Objective

The student is able to:
- prepare consolidated financial statements according to Finnish Accounting Standards
- create cash flow statements
- analyse financial statements of a company
- calculate and interpret financial key figures
- make conclusions of the financial situation of a company

Content

- Consolidated balance sheet and income statement
- Cash flow statement
- Financial analysis as a tool for planning and controlling
- The key ratios of profitability, liquidity and solvency
- Deducing from the key ratios

Evaluation scale

H-5

Objective

The course Higher education study skills and working life skills II continues on and deepens the themes of course I. During the first year of studies, the student’s responsibility for the studies increases.
Higher education study skills
- The student can evaluate his/her activities as a student in higher education and recognise his/her development needs

- The student understands the importance of study skills for the ability to study and as a working life skill

- The student recognizes the disadvantages of prolonged problematic situations for his/her studies

- The student recognizes the significance of the evaluation of and reflection on his/her own activities (self-reflection skills) in higher education studies and in developing as an expert

- The student can act in study groups and teams, and promotes reaching the group's target

- The student recognizes the significance of community-orientation and joint rules in studies and working life

- The student can give and receive constructive feedback which also promotes learning

- The student gives feedback through the student barometre questionnaire

Progress in studies and the targeted study time
- The student is committed to target-oriented studying

Support services for students
- The student is familiar with the guidance and counselling services in UAS studies

SoleOPS and ISP
- The student is familiar with the contents and structure of the curriculum of his/her degree programme

- The student understands what ISP is and why it is created

- The student knows how to use SoleOPS

- The student knows the opportunities for the accreditation of studies and competence

Content

Higher education study skills
- The material related to study and working life skills in Messi, the study skills guides of other higher education institutions and other study skills material online

- Planning of time use and using a calendar

- Broaching a subject and getting help from different guidance actors

- Expertise – of which skills do the actions of an expert consist

- Group dynamic and teamwork skills

- A safe study environment, the rules and regulations of TUAS

- The rules of the study group, acting in a work and study community, acting in the worker role

- Students' ways and methods of giving and receiving feedback

- Practising feedback skills

Progress in studies and the targeted study time
- The significance of completing 55 cr for the financing of the UAS

- months of student financial aid

- right to be absent

Support services for students
Guidance and counselling services: tutor teacher, study guidance counsellor, study secretary, international relations coordinator, degree programme leader, head of education and research
Routes which support well-being: study counselling psychologist, students’ health care services (public health nurse, doctor's and psychologist's services), accessibility, reading proficiency tests
SoleOPS and ISP
- Curriculum: core studies, professional studies, practical training and thesis and elective studies; how and based on what to select them

- SoleOPS, enrolling for courses

- SoleOPS, enrolling to resit examinations

- Development discussions as a study and working life skill

- SoleOPS, creating and updating the ISP

- knowledge on the tasks and basic skill requirements in the field

- internationalisation opportunities, in the home country and abroad

- SoleOPS, instructions on the accreditation of studies and competence and electronic services